International Sales Manager

About the role

You will plan, lead, and accelerate PlanToys' international sales through distributors and global business channels. The role owns revenue growth, gross margin, partner development, pricing and trade terms, sales forecasting, and new-market expansion while ensuring that our sustainability, safety, and child-development values are represented consistently in every market.

Key responsibilities

• Develop annual and quarterly sales plans by country, distributor, and product group, with clear Sell-In and Sell-Out strategies.
• Track revenue, growth, margin, and distributor performance; implement corrective actions when results fall below target.
• Act as the primary business partner for international distributors and key accounts, conducting regular business reviews and account development planning.
• Negotiate pricing, discounts, promotional investment, credit, and trade terms to support profitable, sustainable growth.
• Identify and prioritize high-potential countries and channels; source, evaluate, negotiate with, and appoint new partners in line with company criteria.
• Build market-entry plans covering product assortment, pricing, sales targets, launch activities, and partner capability development.
• Prepare monthly and quarterly rolling forecasts and coordinate with Production Planning, Warehouse, Logistics, and Finance to support reliable delivery and cash flow.
• Manage market P&L, gross margin, trade spending, inventory risks, overdue receivables, out-of-stock, and slow-moving products.
• Partner with Marketing and Product teams on launches, campaigns, trade shows, sales materials, and partner training that communicate PlanToys' sustainability, safety, and child-development values.
• Use CRM, sales dashboards, competitor intelligence, and market trends to guide decisions; set team goals, coach performance, and ensure compliance with company policies and export requirements.

About you

• Bachelor's degree or higher in Marketing, International Business, Business Administration, Management, Economics, or a related field.
• At least 5-7 years in International Sales, Export Sales, or Distributor Management, including responsibility for sales targets and key accounts.
• Experience in toys, children's products, FMCG, or lifestyle consumer goods is highly preferred.
• Strong knowledge of distributor and key-account management, P&L, margin, pricing, trade terms, Sell-In/Sell-Out, forecasting, and inventory management.
• Proficiency in CRM, sales dashboards, spreadsheets, and data-analysis tools for commercial decision-making.
• Strategic planning, negotiation, presentation, project management, problem-solving, and effective cross-cultural collaboration.
• Results-oriented, commercially accountable, decisive, adaptable, and collaborative.
• Fluent written and spoken English for negotiation, presentations, and business documentation; Chinese is an advantage.
• Able to travel internationally, work across time zones, and attend overseas trade fairs as required.

Benefits

• A meaningful role expanding sustainable play and strengthening a purpose-led Thai brand in global markets.
• Competitive salary and performance-based rewards linked to international sales results.
• A professional, dynamic, and multicultural environment built around innovation, collaboration, and purpose.
• Comprehensive benefits package, including health coverage, travel insurance, provident fund, and other company benefits.

About us

PlanToys is not just a toy company; we are a world leader in sustainable play, passionately driven by our commitment to early childhood development and radical environmental stewardship. We innovate using sustainable materials and ethical practices to create products that are safe, educational, and planet-friendly. Distributing in over 60 countries and recognized with more than 400 awards globally, PlanToys has built a powerful brand known for quality, design, and purpose.