International Visual Designer

About Bilibili: Build the Future of Digital Culture with Us

Bilibili (NASDAQ: BILI, HKEX: 9626) is a leading video community and digital ecosystem in China, with "creators and community" at its core. It boasts 376 million monthly active users (86% Gen Z), and 95% of its content is creator-generated. Anchored by Danmaku (real-time comments), Bilibili has built a uniquely interactive, highly engaged community—users spend 112 minutes daily on the platform, with an annual retention rate of over 80%.

Our Global Vision

Entering a new phase of global expansion, Bilibili is dedicated to bringing its one-of-a-kind creator-community symbiosis model to the world. We’re seeking talented partners with expertise in cross-cultural content ecosystems and creator community nurturing to join us in building a global digital cultural home for young audiences worldwide

Job Description

1. Lead visual design projects for overseas products, including brand visuals, campaign/event pages, and marketing materials.

2. Develop localized visual solutions tailored to the aesthetic preferences and cultural contexts of users across Southeast Asia, the Middle East, Latin America, and other global markets.

3. Participate in visual identity upgrades and localization explorations, helping to establish a globally appealing visual language and design system.

4. Explore the application of AI within visual design workflows, leveraging AI tools for creative ideation, style exploration, and design efficiency improvements.

5. Contribute to the development of design guidelines, visual asset systems, and design workflows to continuously improve team productivity and collaboration efficiency.

Requirements

1.5+ years of experience in visual design within the internet or digital product industry, with experience in international products or overseas markets preferred.

2. Strong visual design skills with a mature aesthetic sense in branding, campaign design, and overall visual storytelling.

3. Strong awareness of global design trends and international visual culture, especially in Southeast Asia, the Middle East, and Latin America.

4. Basic UX/UI understanding with the ability to balance visual expression and user experience.

5. Passion for AIGC and design innovation, with hands-on awareness of AI-assisted design workflows and the ability to apply AI tools in creative exploration and design optimization.

6. Please attach your portfolio when submitting your resume.

Nice to Have

●Experience in anime, content communities, live streaming, or entertainment-related industries.

●Experience in brand upgrades, design systems, or visual asset management.

●Motion design skills are a plus.

●Proficiency in both Chinese and English as working languages.