iOS Growth Lead

AIApply is looking for an iOS Growth Lead to own user acquisition and revenue growth across the entire iOS journey—from first impression to long-term subscriber value.

This is a hands-on, high-ownership role for someone who combines analytical depth with fast execution. You’ll lead paid acquisition, App Store optimization, product experimentation, lifecycle marketing, and organic growth while partnering closely with Product and Engineering.

What you’ll own

• Lead iOS user acquisition and revenue growth end-to-end.
• Scale paid acquisition across Apple Search Ads, Meta, TikTok, and emerging mobile channels.
• Improve App Store conversion through ASO, screenshots, copy, creative testing, ratings, and reviews.
• Design and run rapid experiments across onboarding, paywalls, pricing, trials, and subscription offers.
• Optimize activation, conversion, retention, LTV, CAC, and ROAS across the full iOS funnel.
• Build and iterate lifecycle campaigns across push notifications, in-app messaging, and email.
• Analyze user behavior to uncover growth opportunities, friction points, and funnel drop-offs.
• Work closely with Product, Engineering, Design, and Creative to launch and evaluate experiments quickly.
• Develop referral, viral, and organic acquisition loops within the product.
• Own iOS growth reporting, forecasting, and weekly performance insights.

What we’re looking for

• Proven experience growing a consumer iOS app, ideally with a subscription or in-app purchase model.
• Hands-on expertise in mobile acquisition, particularly Apple Search Ads, Meta, and TikTok.
• A strong understanding of ASO, attribution, ATT, SKAdNetwork, and mobile measurement platforms.
• Experience improving onboarding, paywalls, pricing, trials, retention, and lifecycle journeys.
• Fluency in growth metrics, including activation, conversion, CAC, LTV, retention, payback, and ROAS.
• Strong experimental judgment: you can form a hypothesis, ship quickly, interpret results, and decide what to do next.
• The ability to move comfortably between strategy, analysis, creative iteration, and hands-on execution.
• A collaborative working style and experience partnering with Product and Engineering.
• High ownership, commercial instinct, and a bias toward measurable outcomes.

Nice to have

• Experience scaling an early-stage or fast-growing consumer subscription app.
• Familiarity with product analytics, attribution, subscription analytics, and lifecycle platforms.
• Experience developing referral programs or product-led acquisition loops.
• A track record of expanding successfully into new audiences, markets, or acquisition channels.

What success looks like

You’ll establish a fast, reliable experimentation cadence; identify and remove the biggest sources of funnel friction; scale acquisition while protecting unit economics; and improve the value of every new iOS user.

Over time, your work will create a durable growth engine spanning paid acquisition, organic discovery, product-led growth, monetization, and lifecycle engagement.

Interested?

If you’ve helped turn an iOS app into a more efficient and scalable growth engine—and you’re excited to own both the numbers and the experiments—we’d love to hear from you.

Apply to join AIApply and help shape the next phase of our growth.

Responsibilities

• Own iOS user acquisition and revenue growth end-to-end
• Scale paid acquisition across Apple Search Ads, Meta, TikTok and other mobile channels
• Improve App Store conversion through ASO, screenshots, copy, ratings and reviews
• Run rapid A/B tests across onboarding, paywalls, pricing, trials and subscription offers
• Optimize activation, retention, LTV, CAC and ROAS across the full iOS funnel
• Build and iterate lifecycle campaigns across push notifications, in-app messaging and email
• Analyze user behavior and identify the biggest growth opportunities and drop-off points
• Work closely with Product and Engineering to ship growth experiments quickly
• Develop referral, viral and organic acquisition loops within the app
• Own iOS growth reporting, forecasting and weekly performance insights