Jr. App Store Optimization Expert (ASO)

We’re looking for a Jr. ASO Expert who is passionate about boosting mobile app visibility and downloads across the App Store and Google Play. You’ll be responsible for optimizing our app listings, monitoring performance, and supporting the team in creating ASO strategies that drive organic growth.

Key Responsibilities:

• Conduct keyword research and implement strategies to improve app store rankings
• Optimize app titles, descriptions, screenshots, and other metadata for iOS & Android
• Analyze competitor apps and stay updated with the latest ASO trends
• Monitor and report on KPIs such as installs, rankings, and reviews
• Collaborate with the design, development, and marketing teams
• A/B test store creatives and metadata to maximize conversion rates
• Generate regular reports and recommendations for performance improvement

Requirements:

• Bachelor's degree in Marketing, Business, IT, or a related field
• 6 months to 1 year of experience in ASO or mobile app marketing
• Familiarity with tools like App Annie, Sensor Tower, Google Play Console, and Apple App Store Connect
• Understanding of app ranking factors and optimization techniques
• Strong analytical and research skills
• Basic understanding of SEO and digital marketing principles
• Excellent written communication skills

Pay: Rs40,000.00 - Rs50,000.00 per hour

Work Location: In person