Jr. Performance Marketing Executor

About The Job Work Responsibilities:

• Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, programmatic advertising platforms, and email marketing.
• Programmatic Optimization: Manage and optimize programmatic buying strategies, specifically leveraging Google Marketing Platform (DV360), to maximize reach, audience targeting precision, and media spend efficiency.
• Keyword and Audience Research: Perform keyword research and advanced audience analysis (including first-party and third-party data segmentation within DV360) to inform ad targeting and content strategies.

Job Requirements

• Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field. A master’s degree is a plus.
• Minimum 1–2 years of experience as a Product Analyst, Data Analyst, Business Analyst, or a related role.
• Experience in the tech, consulting, e-commerce, or financial services industry is highly valued.
• Experience collaborating with performance marketing, growth marketing, or digital media buying teams is a strong advantage.
• Proficient in SQL for data extraction and transformation.
• Skilled in analytical tools such as Python, R, or advanced Excel (including pivot tables, VLOOKUP, and data modeling).
• Familiar with Business Intelligence (BI) tools such as Tableau, Power BI, Looker, or Google Data Studio.
• Hands-on experience with A/B testing, cohort analysis, funnel analysis, and experimentation frameworks.
• Strong understanding of product metrics like conversion rate, retention, churn, LTV, CAC, and ROI.
• Solid understanding of programmatic advertising ecosystem (DSP, SSP, DMP) and hands-on experience with Google Display & Video 360 (DV360) or other major DSPs.
• Solid understanding of performance marketing channels such as Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
• Experience in analyzing and optimizing marketing campaign performance using data.
• Knowledge of channel attribution models, marketing effectiveness measurement, and budget optimization based on data insights.
• Comfortable working closely with marketing teams to align performance initiatives with product goals.
• Strong business acumen with the ability to turn complex data into actionable insights and strategic recommendations.
• Excellent communication skills with the ability to present findings to non-technical stakeholders.
• Product-oriented mindset with strategic thinking and problem-solving skills.
• Holding a Google Certified Professional in Display & Video 360 or relevant programmatic certifications is highly preferred.