Junior BD Executive (SDR)

About REFORM

REFORM is a KOL and creative agency with offices in Malaysia and Singapore. We help brands grow through influencer campaigns, social media management, content production, and performance marketing across industries including beauty, F&B, home and living, and clinics.

Recognised as KOL Agency of the Year (Gold) at the MARKies, we leverage a database of over 5,000 creators, supported by our own creator selection and social listening processes, to deliver impactful campaigns for brands.

About the Role

We are looking for a proactive and motivated Junior Business Development Executive (SDR) to support REFORM’s growth through lead generation and outbound outreach. You will identify potential clients, research brands and key decision-makers, and initiate conversations to generate new business opportunities for our BD team.

This role is ideal for someone interested in sales, marketing, and the digital creative industry who is eager to develop their prospecting and business development skills in a fast-paced agency environment.

Responsibilities

• Lead Generation: Identify and research potential clients, and brands that align with REFORM’s services.
• Outbound Outreach: Reach out to potential clients through emails, phone calls, LinkedIn, and other relevant platforms to introduce our services and initiate conversations.
• Prospecting: Build and maintain a database of potential clients and key decision-makers.
• Lead Qualification: Identify potential business opportunities by understanding prospects’ basic needs, interests, and suitability.
• Appointment Setting: Arrange introductory calls or meetings between qualified prospects and the BD team.
• Pipeline Tracking: Maintain accurate records of outreach activities, prospect responses, and lead progress in the company’s tracking system.
• Performance Tracking: Work towards agreed outreach and lead generation targets while continuously improving outreach effectiveness.
• Market Research: Stay informed about relevant brands, industry trends, and potential business opportunities.

Qualifications

• Possess a Diploma or Degree in Business, Marketing, Communications, or a related field.
• Candidates with 1–2 years of experience in sales, telemarketing, lead generation, or business development are encouraged to apply. Fresh graduates with relevant internship experience are also welcome.
• Good verbal and written communication skills in English and Bahasa Malaysia.
• Comfortable initiating conversations with new people through calls, emails, and online platforms.
• Proactive, persistent, and willing to learn in a target-driven environment.
• Organised and detail-oriented, with the ability to manage prospect lists and track outreach activities.
• An interest in digital marketing, advertising, influencer marketing, and the creative industry is an advantage.