Junior Consumer Insight (Qualitative Focus)

We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-line consumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.

This position is well - suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the “why” behind consumer behavior.

Key Responsibilities

• Conduct face-to-face interviews with consumers at retail stores, telco outlets, and experience centers
• Understand customer needs, pain points, buying motivations, and price expectations
• Design and conduct qualitative research (e.g. interviews, focus groups)
• Analyze findings and prepare insight reports and presentations
• Identify consumer segments, key purchase drivers, and market opportunities
• Work closely with GTM, Sales, and Marketing departments to support product planning and strategy

Requirements

• Bachelor’s degree in Marketing, Psychology, Business, or related field
• 1 - 2 years of experience in consumer research
• Experience in face-to-face interviews
• Good communication skills in Mandarin, English & Bahasa Malaysia to liaise with diverse clients, suppliers, or associates
• Willing to travel frequently for field research