Junior Content Marketing (Viral Content)

Job Title: Junior Content Marketing (Viral Content)
Location: Dragon Town, Chula 16, Pathum Wan
Employment Type: Full-time
Working Time: Mon-Fri, 10.00-19.00 (Negotiable)

About Firefly Group:

Firefly Group (formerly JYT eCommerce) is a multi-brand food & beverage incubator that builds and scales leading Thai and Southeast Asian F&B concepts such as HAAB (Thai Egg Cake), Layers (Cheesecake), YogurBara (Korean Yogurt), and Haroy (Hat-Yai Fried Chicken). We operate with a data-driven, centralized production model and expand through flagship, pop-up, and franchise formats across Thailand, Malaysia, and beyond.

Role & Responsibilities:

• Viral & Short-Form Video Creation: Concept, script, shoot, and edit engaging short-form videos (TikTok, Reels, Shorts) tailored to current trends to boost engagement and brand awareness. (A strong passion for food content is a major plus)
• Trend & Viral Content Strategy: Stay ahead of social media trends, memes, viral challenges, and audio trends, rapidly adapting them to fit the brand’s voice in a creative way.
• Analytical Content Logic: Deconstruct and analyze why specific content goes viral or drives high engagement, extracting key insights to continuously optimize your own output.
• Visual Storytelling & Execution: craft compelling visual narratives that capture the brand identity and deeply resonate with the target audience.
• Data & Performance Tracking: Monitor content metrics using analytics tools (e.g., TikTok Analytics, Meta Business Suite) to evaluate performance and iterate strategies based on data.
• Team Collaboration: Brainstorm fresh concepts with the marketing team, collaborate with graphic designers, and support daily marketing initiatives.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field (Fresh graduates are welcome).
• 0–2 years of experience in content creation and social media management. (Portfolio of short-form video work is required).
• Strong passion for food culture and culinary trends is highly preferred.
• Analytical Mindset: Ability to evaluate content logically and explain why a piece of content performed well, rather than just blindly following trends.
• Proficient with basic video editing and design tools (e.g., CapCut, Canva, Premiere Pro).
• Trend-savvy, highly adaptable, and eager to experiment with new content formats.
• Strong time management skills with the ability to meet quick turnarounds under tight deadlines.

Apply via JobsDB or send your CV and Portfolio to [email protected]