junior content strategist

Junior Content Strategist

Company: Cintra Consultancy
Location: Singapore
Employment Type: Full-time
Department: Creative

About Cintra Consultancy

Cintra Consultancy helps businesses turn commercial challenges into practical marketing and communications solutions. Our services span strategy, social media, content creation, video production, paid advertising, SEO/SEM, branding, websites and CRM.

About the Role

We are looking for a curious and creative Junior Content Strategist to help brands create content that matters to their audiences and supports their business goals.

You will research audiences, develop content ideas and turn client briefs into clear plans, scripts and creative briefs. Working with our creative and Client Success teams, you will help shape what we produce, why it is relevant and how we can improve it over time.

This role suits someone who enjoys understanding people, spotting useful insights and turning them into ideas the team can execute.

Key Responsibilities

• Research audiences and brands by studying clients, competitors and relevant conversations to identify insights and content opportunities.
• Support content strategy development by translating client objectives into content pillars, key messages, campaign angles and practical plans.
• Develop content ideas, including concepts, hooks, storylines and formats for short-form videos and social content across TikTok, Instagram, Facebook and LinkedIn.
• Write and refine scripts, captions and creative briefs that reflect each brand’s tone of voice.
• Build content calendars that connect each idea to its audience, purpose, format and delivery timeline.
• Collaborate with the delivery team, including creative leads, producers, designers, editors and account managers, to develop ideas and incorporate feedback.
• Review content performance with the team and suggest improvements to topics, hooks, storytelling and formats based on relevant results.
• Support pitches and proposals with audience research, content concepts, references and clear explanations of how the ideas support client objectives.

What We’re Looking For

• A background in marketing, communications, media, business or a related field. Relevant practical experience is also welcome.
• Strong writing, research and storytelling skills, with the ability to explain an idea clearly.
• An interest in social media, online communities, audience behaviour and brand communications.
• The ability to connect creative ideas to a clear audience need or business objective.
• Good organisation, attention to detail and the ability to manage deadlines across different briefs.
• Openness to feedback and willingness to revise ideas collaboratively.
• Comfort using documents, spreadsheets and presentation tools. Familiarity with content analytics is an advantage.

Fresh graduates and candidates with internship or early-career experience are welcome. Previous agency experience is helpful but not required.

What Success Looks Like

• Content ideas supported by audience insights and clear objectives.
• Well-written scripts and briefs that give the creative team a clear direction.
• Plans and drafts delivered on time, with feedback incorporated accurately.
• Useful observations from content performance that inform the next round of ideas.

How to Apply

Submit your CV and a short introduction explaining why you are interested in content strategy. Include examples of your thinking or writing, such as scripts, content plans, campaign ideas, social posts or a portfolio. School projects and personal work are welcome.