Junior Copywriter

About the Role

Zenith PH (Amare Group) is a direct-to-consumer skincare and hair care brand for Filipino men: 100,000+ customers in two years, sold through Meta ads, email, and landing pages, a FDA-notified. This role writes every day: Facebook/IG ad copy and video scripts, emai campaigns and flows, landing pages, and quiz funnels, in Taglish and English, inside strict claims rules.

Why this seat opens now

Q4 is our scale quarter. Ad spend goes up aggressively per month, and the copy the machine needs roughly doubles. Your concepts feed a production team of 10 video editors and 3 graphic designers who build only what copy briefs.

How We Work

We don't want to guess. Every word we ship has a reason to exist. An ad, a landing page, an email, or a funnel all start with a hypothesis. We know the angle. We know the hook. We know the format.

Volume is the baseline; the real work is mastery. Own your output, know the products cold, and use AI the way we do: draft compliant variant sets against our Master Claims Table with an LLM, then rewrite them until they sound like a person. That is how a 30-minute task becomes a 5-minute task here. Your ideas set the pace for the production team, and this is a company for writers who want to see their concepts built, tested, and scaled fast.

Qualifications

1. Experience and Language: Bring 1 to 3 years of commercial experience, or a fresh grad portfolio that proves you can write. You are native or fluent in Tagalog, Taglish, and English. Bisaya is a plus.

2. Efficient Problem Solver: Comfortable using LLMs and prompt engineering to accelerate drafting, without ever shipping raw AI output.

3. Collaborative Ideation: You love bringing concepts to life. You will work closely with a team of graphic designers and video editors, and you get a plus one for proposing new tools for the creative team.

4. Ownership & Accuracy: Grammar and spelling are yours to own. Every product claim you write must be verified against our fact sheets.

Duties & Responsibilities

● Multi-Format Drafting & Execution: Write first drafts across a wide variety of formats: ad formats (video scripts, static ad copy), email flows and campaigns, landing pages, and quiz funnels within approved frameworks. You will also handle copy variations and research preparation.

● AI Collaboration & Revision: Use AI tools to generate baseline ideas efficiently, but possess the editorial chops to heavily revise, refine, and humanize AI-written work until it sounds natural and hits the target emotion.

● Brief Comprehension: Read, understand, and write tight, effective concept briefs that translate strategy into clear directives for the design and video editing teams.

● Voice & Tone Agility: Write across multiple brand tonalities, knowing exactly how to pivot the voice depending on the product, format, and audience. You write exactly how real Filipinos actually talk.

● Fact-Checking & Quality Assurance: Assist in first-pass copy QA. Every product claim you write must be rigorously fact-checked and verified against our internal fact sheets.

● High-Volume Organization: Stay highly organized: your name goes on the Monday item as Copywriter at creation, and statuses are kept current so the pipeline is always visible.