Junior Copywriter

Job Overview

We are looking for a creative and enthusiastic Junior Copywriter who enjoys playing with words, developing ideas and turning complex information into simple, engaging communication.

The ideal candidate should have a good command of English, a curious mind and the ability to write for different audiences, industries and communication platforms.

This is an opportunity for someone who wants to build a career in advertising, digital marketing and brand communication while working on diverse client projects.

Key Responsibilities

• Develop creative copy and content for social media posts, campaigns and digital platforms.
• Write compelling headlines, taglines, captions, campaign concepts and creative copy.
• Develop content for LinkedIn, Instagram, Facebook and other digital platforms.
• Write and edit content for websites, landing pages, blogs and newsletters.
• Assist in developing brand communication, corporate profiles, brochures and presentations.
• Convert client briefs and business information into clear and engaging communication.
• Research brands, industries, competitors and target audiences to develop relevant content.
• Work closely with designers, account managers, strategists and digital marketing teams to develop integrated campaigns.
• Proofread and edit content for grammar, spelling, tone, consistency and accuracy.
• Adapt writing style and tone according to different brands and target audiences.
• Contribute ideas for campaign themes, content pillars, creative concepts and digital activations.
• Assist in developing scripts for corporate films, promotional videos, reels and digital videos.
• Ensure all communication follows the client's brand guidelines and communication strategy.
• Stay updated with advertising trends, social media trends, content formats and digital communication practices.

Skills Required

• Excellent written and spoken English.
• Strong command of grammar, vocabulary and sentence construction.
• Ability to write clear, concise and engaging copy.
• Strong creative thinking and ideation skills.
• Good research skills.
• Basic understanding of digital marketing and social media.
• Ability to understand a brief and translate it into effective communication.
• Attention to detail and proofreading ability.
• Willingness to learn and experiment with different writing styles.
• Ability to handle multiple assignments and meet deadlines.
• Familiarity with AI-assisted content tools such as ChatGPT and other generative AI platforms.