Junior Creative Director

Junior Creative Director (Direct-Response Video)

Location: On-site, Bacolod City

Schedule: Full-time, Monday to Friday, 9:00 AM - 6:00 PM

About DOBO Ads

DOBO Ads is a growth-driven creative agency specializing in Direct-to-Consumer (DTC) advertising. We build high-converting video campaigns that drive revenue for our clients. We combine the art of storytelling with the science of direct-response marketing. We don't just make things look good; we make things that sell. You will be joining a fast-paced environment where creative testing, performance metrics, and rapid iteration are the standards.

Role Overview & Expectations

We are seeking a Junior Creative Director with a strong foundation in filmmaking or commercial video production. We are looking for someone who understands visual storytelling and is eager to bridge that skill set with the data-driven world of Direct-Response (DR) marketing.

Important Note: We are primarily looking for raw filmmaking and commercial production talent. You will receive extensive, deep-level training on our specific marketing strategies, DTC ad frameworks, and AI workflows. We expect you to bring a strong work ethic, a willingness to unlearn traditional branding habits, and an eagerness to adopt a performance-first mindset.

Core Responsibilities1. Creative Vision & Production (Core Foundation)

• Assist in the creation and direction of video content, including commercials, social media reels, and high-converting YouTube ads.
• Support senior leadership in developing and executing the overall creative vision for campaigns.
• Collaborate with and assist in leading the creative pod (designers, writers, video editors) to ensure cohesive, high-quality output.
• Manage project timelines, production schedules, and resources to ensure efficient delivery.
• Review and provide feedback on creative materials to maintain brand standards and direct-response best practices.

2. Direct-Response Marketing & Strategy (Taught & Developed)

• Learn and apply Direct-Response marketing principles to all video content.
• Conduct deep Product, Market, and Competitor Research to uncover winning angles and consumer pain points.
• Contribute to the conceptualization of ad frameworks and hypothesis-driven creative testing.
• Optimize video content specifically for user acquisition across platforms like Facebook, Instagram, and YouTube.
• Incorporate feedback from the media buying/marketing team to refine and iterate on video projects based on performance data.

Required Skills & Qualifications

• Background: Proven experience in filmmaking, video production, or making commercials/ads (a portfolio or reel is required).
• Storytelling: A strong grasp of pacing, visual narrative, and audience engagement.
• Adaptability: Highly willing to be trained on a deeper level in marketing, specifically for DTC ad structures.
• Tech-Forward: Eagerness to learn and integrate AI tools into the creative workflow.

Bonus Skills (Will be trained if lacking)

• Experience with AI prompting for creative asset generation.
• Familiarity with AI video generation tools (e.g., Higgsfield).

Compensation & Milestone Progression

This role features a milestone-based compensation structure tied to your progression through our direct-response training and your ability to independently execute winning campaigns.

Milestone Level

Monthly Base Salary

Requirements to Unlock

Level 1 (Starting)

₱20,000

Initial hiring rate during the foundational training and onboarding phase. Focus is on learning systems and supporting production.

Level 2 (Trained)

₱23,000

Achieved upon successful completion of primary DR marketing training, demonstrating the ability to consistently apply research and strategy to briefs.

Level 3 (Autonomous)

₱25,000

Achieved when confidently managing pod workflow, generating hypothesis-driven tests, and successfully executing ad frameworks with minimal oversight.

What We Offer

• Deep, specialized training in DTC marketing and direct-response advertising.
• Hands-on experience with cutting-edge AI production tools.
• A clear, milestone-based path for financial and career growth.
• Standard government benefits (SSS, Pag-Ibig, PhilHealth).

Pay: From Php20,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Free parking
• Health insurance
• Life insurance
• On-site parking
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Work Location: In person