Junior Lead, Program Management (Portfolio)

Job Purpose

Responsible for maximizing the value of the existing card base through personalized engagement strategies. The role focuses on the Cardholder Lifecycle—from early-month activation and first-usage to cross-selling and retention.

Key Responsibilities:

• Lifecycle Strategy & Intervention - Develops usage campaigns to ensure high percentage of cards with usage.
• Targeted & Segmented Marketing - Collaborates with the Data Analytics team to extract specific customer lists based on behavior and drives the usage of specific card features.
• Channel & Journey Optimization - Oversees the deployment of highly personalized communications via SMS, EDM, and App Push Notifications.
• Monitoring & Analytics - Analyzes the cost-effectiveness of targeted rewards versus broad-based discounts.

Job Requirements

• Experience: At least 3 years of experience in Database Marketing, CRM, or Portfolio Management, preferably within Credit Cards or Digital Banking
• Education: Bachelor’s degree in Marketing, Business, or any data-centric field
• Analytical Mindset: Proficiency in interpreting data trends; experience with CRM tools (e.g., Salesforce, Adobe Campaign)
• Customer-Centricity: Strong understanding of consumer psychology and what motivates different segments to spend
• Communication: Excellent ability to translate complex data into compelling marketing copy for targeted segments