Junior Marketing Associate

About the role

The Junior Marketing Associate is responsible for developing and managing strategic media plans that help promote the company's services, strengthen brand awareness, and generate quality leads across digital channels. This role works closely with marketing, creatives, and business leads to identify audience opportunities, optimize media investments, and ensure campaigns are aligned with overall business goals.

Key responsibilities

• Work closely with marketing leads and stakeholders to understand business goals, target audiences, and market opportunities
• Analyze campaign briefs, historical performance, audience insights, competitor activity, and market data to build strategic media recommendations
• Develop media plans across paid search, paid social, display, video, and other relevant digital channels
• Conduct platform forecasting and simulations to estimate budgets, reach, impressions, clicks, leads, conversions, and other KPIs
• Prepare media proposals, flowcharts, budget allocations, and rationale for campaigns
• Launch, monitor, and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant channels
• Ensure campaigns are delivering against budget, pacing, targeting, and performance goals
• Track campaign delivery daily and resolve issues related to ad approvals, spend fluctuations, underdelivery, or performance drops
• Build weekly, monthly, and campaign-end reports with clear insights and actionable recommendations
• Coordinate with internal teams to align media efforts with branding, content, sales, and lead-generation priorities

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
• Fresh graduates welcome; relevant internship or project experience in media planning or digital marketing is an advantage
• Experience in digital media planning, media buying, or campaign management is preferred
• Working knowledge of platforms such as Google Ads, Meta Business Suite, Google Analytics, Looker Studio, and similar tools
• Strong understanding of paid media metrics, budgeting, and optimization principles
• Proficient in Microsoft Excel or Google Sheets, including formulas, pivot tables, and reporting
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and capable of managing multiple campaigns at once
• Analytical mindset with strong problem-solving ability
• Comfortable working in a fast-paced, collaborative environment