Junior Marketing

Junior Performance Marketer

Company: Velankani

Location: Bengaluru

Employment Type: Full-time

Experience: 1-2 years

Role Overview

You will own paid campaigns across search, social, and display, from strategy and budgeting to

optimisation and reporting. This role suits a marketer with 1-2 years of hands-on experience who is

comfortable working with budgets, tracking, and data, and is ready to take more ownership.

Key Responsibilities

• Plan, launch, and independently manage paid campaigns on Google Ads, Meta

(Facebook/Instagram), and LinkedIn

• Own campaign budgets and pacing, and scale winning campaigns while cutting

underperformers

• Optimise for CTR, CPC, CPL, CAC, and ROAS to hit lead and revenue targets

• Build funnel strategies covering prospecting, retargeting, and remarketing

• Run structured A/B tests on ad copy, creatives, audiences, bidding strategies, and landing pages

• Set up and audit conversion tracking using Google Analytics 4, Google Tag Manager, and pixels

• Brief the design and content teams on ad creatives and give data-backed feedback

• Work with sales and CRM teams to improve lead quality and track leads through to conversion

• Prepare weekly and monthly performance reports with clear insights and recommendations

• Stay updated on platform changes, trends, and best practices, and share learnings with the

team

Requirements

• Degree in Marketing, Business, Commerce, Engineering, or a related field

• 1-2 years of hands-on experience in performance marketing or paid media

• Proven experience managing campaigns on Google Ads and Meta Ads Manager, with real

budgets

• Working knowledge of Google Analytics 4 and conversion tracking

• Strong analytical skills and comfort with Excel / Google Sheets

• Ability to show results from past campaigns (leads generated, cost reductions, ROAS

improvements)

• Good written communication for ad copy, reporting, and stakeholder updates

• Ownership, curiosity, and a test-and-learn mindset

Good to Have

• Google Ads or Meta Blueprint certification

• Experience with LinkedIn Ads, especially for B2B or lead generation

• Familiarity with Google Tag Manager, Looker Studio, or similar dashboards

• Experience with CRM or marketing automation tools (HubSpot, Zoho, Salesforce)

• Basic knowledge of SEO, email marketing, or landing page optimisation

• Experience in B2B, technology, or enterprise marketing funnels

What You'll Gain

• Ownership of campaigns and budgets with real business impact

• Mentorship and a clear growth path toward senior performance marketing roles

• Exposure to B2B and technology marketing