Junior Marketing Data Analyst

About Your Role

As a Junior Marketing Data Analyst, you will report to the Senior Marketing Data Analyst within the Growth Team, operating remotely from China. In this role, you will support the evaluation of marketing performance and the generation of user growth insights across global markets, helping maintain the analytical infrastructure - from attribution tracking and automated reporting to fraud monitoring - that powers the Growth Team's decisions. You will work closely with the Marketing, Product, and Operations teams globally, as well as the Global Marketing COE team, providing timely and accurate data support under the guidance of the Senior Data Analyst.

Your Responsibilities

• Attribution Support: Assist in maintaining cross-channel attribution models (MMM/MTA) under the guidance of the Senior Data Analyst; help identify and flag attribution data gaps or discrepancies across Web and App platforms.
• Marketing Performance Tracking: Monitor and update CAC and LTV dashboards across global markets; support Cohort Analysis and compile data summaries to inform marketing budget discussions.
• User Behaviour Analysis: Analyse user data at key conversion nodes - Registration, KYC, First Trade, and Deposit - to surface churn patterns, and support the design and execution of product-side A/B tests.
• Fraud Monitoring Support: Assist in monitoring and flagging suspicious traffic and “bonus hunter” activity using existing fraud detection tools, escalating findings to the Senior Marketing Data Analyst.
• Reporting & Dashboard Maintenance: Maintain and update BI dashboards to support data self-service across Marketing, Product, and Operations teams; respond to ad-hoc reporting requests with accuracy and timeliness.

What Success Looks Like

• You consistently deliver accurate, timely data support that enables the Growth Team and Senior Data Analyst to make confident, data-informed decisions.
• You develop strong working knowledge of attribution, reporting, and fraud-monitoring systems, becoming a dependable resource for day-to-day data requests across Marketing, Product, and Operations.
• You demonstrate growing analytical independence, progressively taking ownership of recurring reporting and analysis tasks with reduced need for supervision.

What Makes You a Great Fit

Job Experience & Education

• 2-3 years of experience in data analytics, marketing analytics, or a related data function; exposure to Fintech, Gaming, or E-commerce industries is an advantage.
• Some exposure to Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust, and familiarity with data platforms such as Google Analytics 4 (GA4), is preferred but not required.
• A degree in Statistics, Mathematics, Computer Science, Data Science, or a related quantitative field; equivalent practical experience will also be considered.

Technical & Functional Skills

• Proficient in SQL for data extraction and analysis; working knowledge of Python or R is a plus.
• Basic understanding of probability and statistics, with some exposure to A/B testing concepts such as sample size and significance testing.
• Familiarity with BI dashboard tools (e.g. Tableau, Looker, or equivalent), with the ability to maintain and update existing dashboards.

Soft Skills

• Eager learner with strong attention to detail and a genuine interest in turning data into clear, actionable insights.
• Reliable and well-organised in managing recurring tasks and deadlines.
• Comfortable working independently in a remote environment, while proactively seeking guidance and feedback from senior team members.

Other Requirements

• Working proficiency in English, with the ability to navigate English-language technical documentation.
• Due to the remote nature of the role, you will need to access your personal device & laptop for work.

Your Journey After Applying

• Screening interview with our Talent Acquisition Partner
• Interview with your manager - Senior Data Analyst
• Second interview with 2nd-level manager - Marketing Analytics Manager

您的角色

作为 初级营销数据分析师 ，您将向高级数据分析师汇报，隶属于增长团队，并在中国远程办公。

在该职位中，您将协助评估营销表现，并支持在全球市场范围内生成用户增长洞察，协助维护支撑增长团队决策的分析基础设施—包括归因追踪、自动化报告与欺诈监测等工作。您将与全球的营销、产品和运营团队密切合作，并与全球营销团队协作，在高级数据分析师的指导下，提供及时且准确的数据支持。

您的职责

• 归因分析支持：在高级数据分析师指导下，协助维护跨渠道归因模型（MMM/MTA）；协助识别并标记 Web 与 App 平台间的归因数据缺口或差异。
• 营销表现追踪：监控并更新全球市场的 CAC 与 LTV 数据看板；支持 Cohort Analysis（用户群组分析），整理数据摘要以支援营销预算讨论。
• 用户行为分析：分析关键转化节点（注册、KYC、首次交易、入金）的用户数据，识别流失趋势，并协助产品侧 A/B 测试的设计与执行。
• 反欺诈监测支持：协助使用现有反欺诈工具监测并标记可疑流量及“羊毛党”行为，并将发现上报予高级数据分析师。
• 报告与看板维护：维护并更新 BI 数据看板，支持营销、产品及运营团队的数据自助分析；准确且及时地回应临时数据需求。

成功的衡量标准

• 您持续提供准确、及时的数据支持，使增长团队与高级数据分析师能够自信地做出数据驱动的决策。
• 对归因、报告与反欺诈监测系统建立扎实的工作知识，成为营销、产品及运营团队日常数据需求的可靠支援。
• 展现出逐步提升的分析独立性，在减少监督需求的情况下，逐步承担更多常规报告与分析任务的责任。

我们期待的理想人选

工作经验与教育背景

• 拥有 2-3 年数据分析、营销分析或相关数据岗位经验；具备金融科技、游戏或电商行业背景者优先。
• 具备移动归因平台（MMP，如 AppsFlyer 或 Adjust）的接触经验，并熟悉 Google Analytics 4（GA4） 等数据平台者优先，非必要条件。
• 拥有统计学、数学、计算机科学、数据科学或相关量化领域的学位；同等实务经验亦可考虑。

技术与专业技能

• 熟练使用 SQL 进行数据提取与分析；具备 Python 或 R 的工作知识者加分。
• 具备基础的概率与统计学知识，并对 A/B 测试概念（如样本量、显著性检验）有一定了解。
• 熟悉 BI 数据看板工具（如 Tableau、Looker 或同类工具），能够维护并更新现有看板。

软技能

• 学习意愿强，注重细节，对将数据转化为清晰可执行的洞察抱有真实兴趣。
• 做事可靠、有条理，能妥善管理常规任务与截止日期。
• 能够在远程环境中独立工作，同时主动向资深同事寻求指导与反馈。

其他要求

• 具备英语工作能力，能够阅读英文技术文档。
• 由于该职位为远程岗位，需要使用个人设备及电脑进行工作。

我们提供什么

我们致力于突破传统个人金融的界限。通过透明且客观的绩效管理文化，持续追求个人与团队的卓越表现。在这里，我们鼓励协作与内部创业精神，并致力于让每个人都能通过自己的岗位理解其对公司战略目标的贡献。您将在一个来自 15 多个国家、多元文化的全球团队中获得成长，并与我们共同引领这个快速发展的行业。

申请后的流程

• 与人才招聘伙伴进行初步面试
• 与直属主管高级数据分析师面试
• 与二级主管数据分析经理进行第二轮面试