Junior Marketing Executive

Key Responsibilities:

1. Content Creation

• Plan and create engaging content for each platform (IG, FB, TikTok, LINE, X, YouTube).
• Write clear, creative, and on-brand captions, campaign messages, and short-form copy.
• Develop visual and written content for posts and ads (images, videos, reels, captions).
• Collaborate with the design and content teams to produce high-quality creative assets.
• Stay up-to-date with social media trends and apply relevant ideas to our brand content.

2. Social Media Management

• Schedule and publish content across platforms using scheduling tools (e.g., Meta Business Suite).
• Monitor key performance metrics (reach, engagement, follower growth).
• Optimize content timing and format to boost visibility and interaction.

3. Community Engagement

• Monitor comments, messages, and mentions across all platforms.
• Reply to comments in a warm, brand-aligned tone (excluding chat/inbox).
• Flag customer inquiries or complaints to the Customer Service team.

4. Performance Tracking & Reporting

• Analyze platform data to evaluate campaign and content performance.
• Generate weekly and monthly performance reports with key insights and improvement ideas.
• Apply basic SEO and content optimization knowledge to improve reach and discoverability.

5. Coordination

• Work closely with the marketing, design, and PR teams for campaign launches and key announcements.
• Manage LINE broadcast content and ensure timely communication.

Qualifications:

• 1 - 2 years of experience in social media marketing or a related field, or a Bachelor’s degree in Marketing, Communication, or a related field.
• Strong understanding of social platforms: Instagram, Facebook, TikTok, LINE, X , YouTube.
• Strong writing skills in both Thai and English with experience in content writing or copywriting.
• Familiar with social media scheduling tools (e.g., Meta Business Suite).
• Basic knowledge of SEO and analytics (e.g., Meta Insights, Google Analytics).
• Good command of both English and Thai (writing).
• Creative, detail-oriented, and able to work both independent