Junior Marketing Executive

Key responsibilities

• Social-Media Management and Audience Growth

  • Manage and grow assigned social-media accounts across LinkedIn, Instagram, Facebook, TikTok and other relevant platforms.
  • Develop and maintain monthly content calendars based on each account’s objectives, target audience and brand positioning.
  • Publish content consistently according to agreed schedules.
  • Execute organic audience-growth initiatives, community engagement and selected paid campaigns where appropriate.
  • Monitor platform trends, competitor activity, sector developments and timely content opportunities.
  • Engage with audiences and respond to comments or messages professionally; escalate material business enquiries to the relevant person.
  • Build followers who are relevant to the account’s objectives, including corporate decision-makers, investors, entrepreneurs, industry professionals and potential clients.

• Content Creation

  • Create, source and coordinate content including graphics, carousels, short-form videos, captions, articles, scripts and campaign materials.
  • Work with management, clients and internal teams to convert business developments, corporate news, capital-markets insights, M&A and industry topics into engaging social-media content.
  • Ensure all published materials are accurate, professional and aligned with the relevant brand guidelines and tone of voice.
  • Support marketing initiatives including client announcements, events, presentations, website content and business-development campaigns.

• AI-Enabled Content Production

  • Use AI-assisted tools to develop content ideas and produce high-quality written, visual and video content.
  • Write and refine prompts that generate content aligned with each brand’s objectives, audience and messaging.
  • Use AI tools to assist with social-media captions, article outlines, content calendars, visual concepts, video scripts, short-form videos and other marketing materials.
  • Maintain a structured library of effective prompts, templates and content formats to improve speed, consistency and quality.
  • Review, edit and adapt all AI-generated materials before publication to ensure factual accuracy, relevance, brand consistency and professional standards.

• Reporting and Optimisation

  • Track account performance, including follower growth, reach, engagement rate, video views, profile visits, website traffic and inbound enquiries where applicable.
  • Prepare concise monthly reports covering key performance indicators, best-performing content, audience insights and recommended actions.
  • Test and refine content formats, posting timing, topics and campaign approaches based on performance data.

About you

• Diploma or Degree in Marketing, Communications, Media, Business or a related field.
• 1–3 years of experience in social-media marketing, content creation or digital marketing. Strong fresh graduates with a relevant portfolio may be considered.
• Good understanding of LinkedIn, Instagram, Facebook, TikTok and other relevant social-media platforms.
• Strong written English, Chinese and Bahasa Malaysia proficiency are advantages.
• Ability to write clear, professional and engaging content for business audiences.
• Familiarity with Canva, CapCut, Adobe Creative Suite or similar content-production tools.
• Practical ability to use AI tools for content creation and marketing workflows.
• Familiarity with tools such as ChatGPT, Canva AI, CapCut AI, Midjourney, Adobe Firefly, Runway or similar platforms is an advantage.
• Comfortable creating or supporting short-form video content.
• Interest in business, investing, corporate communications, capital markets or entrepreneurship is preferred.
• Strong attention to detail, initiative and ability to manage multiple accounts and deadlines.