Junior Marketing Intelligence Analyst I

Description:

Get closer to your agency.

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

GH has a unique position working exclusively with our client, UPMC. By joining the GH team as a Marketing Intelligence Analyst I, you will work as a vital member of the Marketing Intelligence team to address marketing strategy and data analysis issues across clinical and corporate marketing for UPMC. This position provides: (1) research (e.g., direct or assist as needed in quantitative and qualitative research projects), (2) data analysis for marketing projects (e.g. demographics, psychographics, audience and insight analysis, capacity and competitive analysis), and (3) measurement of marketing initiatives (e.g., success, failure and revisions to initiatives based on KPIs and metrics) to support a portfolio of corporate needs, service line, and hospitals/facilities, and member needs, (4) works with clinical marketing, ISD marketing, and business development leads to determine the targeting, value proposition, and budgets used in marketing materials focusing on both consumer and business-to-business opportunities. This position manages internal and external resources to develop new data driven marketing campaigns focused on solving business problems. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters.

Requirements:

Get closer to your responsibilities.

• Work closely with Directors/Senior Managers/Managers/Lead Analysts to develop marketing strategies and plans for clinical and ISD marketing tactics to grow volume, raise brand awareness, and more
• Provide data analysis for marketing projects (e.g., demographics, psychographics, audience and insight analysis, capacity, and competitive analysis)
• Measurement of marketing initiatives (e.g., success, failure and revisions to initiatives based on KPIs and metrics) to support a portfolio of corporate needs, service line, hospitals/facilities, and member needs
• Works with clinical marketing, ISD, and business development leads to determine the targeting, value proposition, and budgets used in marketing materials focusing on both consumer and business to business opportunities
• Works with director and managers to synthesize research and data findings into actionable consumer insights to inform marketing campaigns
• Provide management of various data sources to expand and manage our data assets
• Manage multiple projects simultaneously and prioritize projects appropriately
• Demonstrate service-oriented behavior in interactions with clients and co-workers
• Performs in accordance with system-wide competencies/behaviors

Experience, skills, knowledge.

• Master's or bachelor's degree in business/marketing, statistics, healthcare policy and management field required
• Must have excellent project management, communication, multitasking, organizational, writing, grammar, and interpersonal skills