Junior Marketing Manager

MANE is a 5th generation French family-owned business known for innovation and progress in the world of Flavor and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves”.

MANE has an opening for a Junior Marketing Manager position in Abidjan, Ivory Coast.

MAIN PURPOSE OF JOB

MANE is seeking a strategic, growth-oriented Junior Marketing Manager to take end-to-end ownership of our B2B Marketing and Consumer Insights function for the Home Care category (including Fabric Care, Air Care, and Surface Care) across West Africa.

The core objective of this role is to analyze market shifts, track competitor landscapes, and translate consumer data into high-impact product concepts and proactive client pitches that drive business development for our Home Care partners.

In addition to dedicated category management, this role holds a vital cross-border mandate as the Global SSA Home Care Strategy & Commercial Assets Captain, driving regional category readiness and serving as a collaborative pillar for our Sub-Saharan Africa marketing ecosystem.

SCOPE OF JOB

Independence (Finance)

• Contribute to reach our Sales budget objective
• Collaborate to define Marketing and consumer insights budget – West Africa Region
• Respect Marketing and Consumer insights budget
• Support, in collaboration with Sales Team, sponsorships actions as well as special events with defined partners & clients

Category Management & Client Centricity (Home Care & Fabric Care)

• Proactive Pipeline Support: Partner closely with the Commercial, Fragrance Development (FDM), and Technical teams to design tailored, data-backed product presentations and proactive pitches for key regional consumer goods accounts.
• Market Opportunity Mapping: Analyze marketplace indicators, monitor macroeconomic trends, and execute Gap Analyses to identify emerging commercial spaces and new product ideas for our clients.
• Client Workshops & Events: Manage local marketing communication plans and lead the organization of client workshops, interactive scent masterclasses, and regional product exhibitions. Build a local and international research network (internal & external)

Consumer Insight & Research

• Project Execution: Lead quantitative and qualitative consumer research projects to resolve customer briefs, handling questionnaire design, fieldwork monitoring, data analysis, and insight charting.
• Collaborate with EMEA Category Marketing teams
• Analyse the market, customer diagnostics and makes recommendations to Sales Team
• Follow international trends and make local recommendations on new concepts or opportunities
• Methodology Innovation: Collaborate with global research networks to pilot new consumer testing methodologies and sensory approaches tailored to the regional market landscape.

Regional Captainship: Global SSA Home Care Strategy & Commercial Assets

• Regional Asset & Category Management: Coordinate and standardize the physical Home Care and Fabric Care categories across all SSA hubs, ensuring local teams have immediate access to global winning scents and local benchmarks.
• Cross-Hub Category Support: Act as the central regional contact for all Sub-Saharan Africa Home Care briefs, cascading category toolkits, product application guides, and technical data received from European headquarters down to local sales teams.
• Regional Product Audits: Oversee the mapping of regional market products (laundry detergents, household cleaners) to identify category gaps and build proactive, localized client collections.

People

• Align yourself to the performance driven culture through the implementation of performance management and talent management.
• Participate in development planning process.
• Align yourself to the Mane Code of Ethics.
• Align yourself to the Value System.

Corporate Social Responsibility

• Adhere to the Code of Ethics and drive ethical business practices across the group including the management of anti-competitive behavior.
• Participate in Group wellness and CSR activity and utilize group resources in this regard.
• Drive awareness of group energy consumption initiatives.
• Support the SHEQ and OHS landscape across the group.
• Be an active member of the international consumer researchers’ network, sharing expertise and collaborating to international surveys.
• Build a platform that analyses SMELLIT, customer diagnostics and make recommendations to the business development and commercial management:
• Market Intelligence and tracking of new product launches and key products on the market
• Identifying gaps in the market for possible innovation
• Monitor country economic and social indicators with commercial team
• Recommend potential new business leads and new concepts/product ideas that can sustain the growth of the business (GAP analysis)
• Support, Initiate lead and coach brain-storming sessions in-house aligned with Business needs
• Support & Implement effective marketing tools to drive productivity and efficiency
• Assistance with local library development and maintenance
• Exploration of research tools for strategic approach of the region
• Manage the annual communication plan from EAME headquarter

VALUES, ETHICS & PERSONAL ATTRIBUTES

• Ability to operate in a privately owned and managed entity
• Ethically driven to achieve business results.
• Focus on sustainability to ensure business continuity.
• Strong interpersonal skills with the ability to communicate and influence at all levels within the organisation.
• Must be able to work independently and also as part of a team organisation and collaborate across the business.
• Ability to work under pressure and make good decisions in pressurised situations.
• Ability to hold all employees accountable to deliver on their required outputs.
• A good communicator with the ability to read and write in English.
• Upholds the company´s values , rules, and policies and lives the MANE Way: Passionate about our customers' needs, operating with a family culture of respect and trust, and maintaining the highest ethical standards within a professionally managed business environment.

QUALIFICATIONS AND SKILLS LEVEL

• Marketing Management Qualification
• Plus: At least 5 years in a marketing position with exposure to market research, innovation and new product development
• Understanding of research methodologies adapted to culture, region, and country experience.
• Network base of marketeers and consumer researchers internationally
• Experience in managing Consumer insights studies and tools: Euromonitor, Mintel, Nielsen data etc.
• Business tools management: Sales Dashboards, CRM (MAPLE)
• People management
• Networks (internal & external) Management
• Communication and presentation skills
• Willingness to travel throughout our SSA Region and abroad when needed, aligned with Business needs