Junior Performance Marketer

Role Overview

We are looking for a driven and curious Junior Performance Marketer to support our paid media and app marketing efforts across the APAC region. This is a strategic role that goes beyond execution—ideal for someone eager to build, scale, and innovate in a fast-moving environment. You will gain hands-on experience across multiple digital channels while helping to drive customer acquisition for POEMS Mobile 3 and POEMS.com.sg.

Key Responsibilities

As a Performance Marketer, you will:

• Assist in planning, executing, and optimizing multi-channel marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and YouTube.
• Support app marketing efforts focused on driving installs and improving user engagement.
• Coordinate with cross-functional teams including Marketing Communications, Creative, Data, Product, and Sales to support campaign execution.
• Monitor campaign performance and prepare regular reports using tools such as Looker Studio, Dataslayer, Gemini, and Co-Pilot.
• Assist in A/B testing and basic conversion rate optimization activities across landing pages and app onboarding flows.
• Help maintain performance dashboards and track key KPIs such as CAC and conversion rates.
• Conduct market research to identify new channels, trends, and opportunities for growth.
• Support CRM initiatives by leveraging insights to improve campaign relevance and engagement.
• Contribute ideas for content, campaigns, and tactical improvements across paid channels.
• Participate in team learning sessions and support a culture of experimentation and data-driven decision-making.

Qualifications

• 2-3 years of relevant experience in digital marketing, media, analytics, or related fields.
• Strong interest in performance marketing, mobile apps, and data-driven growth.
• Basic understanding of digital advertising channels (Google, Meta, TikTok, etc.) is a plus but not required — training will be provided.
• Comfortable working with data and learning tools like Looker Studio, Dataslayer, and analytics dashboards.
• Strong analytical mindset with eagerness to learn and improve continuously.
• Excellent communication skills and ability to collaborate with multiple teams.
• Proactive, detail-oriented, and able to manage tasks in a fast-paced environment.
• Passion for fintech and excitement to help shape marketing strategies for a leading investment platform.