Junior Public Relation Executive

Role Overview

We are looking for a proactive and organised Junior PR Executive to support public relations initiatives, with a strong focus on coordinating with external PR agencies. The role involves managing day-to-day communication, following up on campaign deliverables, tracking media coverage and ensuring the smooth execution of PR activities.

The ideal candidate will have 12 years of experience in PR, communications or brand marketing, preferably with a D2C brand in fashion, beauty or lifestyle. Candidates with experience at PR or communications agencies are also welcome.

Key Result Areas (KRAs)

1. Agency Coordination

- Act as the primary coordination point between Co. and its external PR agencies.

- Follow up on campaign timelines, media pitches, coverage updates and pending deliverables.

- Ensure smooth communication and timely execution of PR activities.

2. Media Outreach and Coverage

- Track media mentions, press coverage, editorial features and campaign outcomes.

- Coordinate with agencies on media outreach, brand announcements and product launches.

- Maintain updated media coverage trackers and PR reports.

3. PR Campaign Execution

- Support product seeding, gifting initiatives and sample dispatches for media and relevant stakeholders.

- Assist in executing PR campaigns, brand collaborations, media interactions and events.

- Coordinate the timely delivery of campaign requirements.

4. Content and Communication

- Assist in preparing press releases, media briefs, brand information documents and other PR materials.

- Ensure consistent brand messaging across PR communications.

- Coordinate with internal marketing, social media and creative teams.

5. Reporting and Industry Research

- Maintain trackers for agency deliverables, media outreach and campaign progress.

- Share regular updates on PR activities and coverage.

- Monitor competitor PR activities, industry trends and media opportunities across fragrance, beauty, fashion and lifestyle.

Requirements

- 12 years of experience in PR, communications or brand marketing.

- Experience with a D2C brand in fashion, beauty, lifestyle or a related consumer category is preferred.

- Candidates from PR or communications agencies are also welcome.

- Strong coordination, communication and follow-up skills, particularly when working with external agencies.

- Good written and verbal communication skills.

- Strong organisational skills and the ability to manage multiple timelines and deliverables.

- A proactive, detail-oriented approach and an interest in media, consumer brands and public relations.