KAM IR

Job Description – KAM IR | TECNO

Job Summary

The Key Account Manager will be responsible for driving sales growth and expanding TECNO’s commercial presence within the assigned region. This role focuses on achieving sales targets, developing strategic customer relationships, expanding distribution channels, and optimizing sell- in, sell-through, and sell-out performance.

Key Responsibilities

• Sales Target Achievement: Ensure monthly, quarterly, and annual sell-in targets are achieved within the assigned region.
• Market Expansion: Expand commercial coverage by identifying and acquiring new customers, distributors, retailers, and points of sale.
• Customer Relationship Management: Develop and maintain strong customer relationships to increase sales volume, customer loyalty, and business participation.
• Sell-through Development: Monitor product rotation, customer inventory levels, and replenishment to improve sell-through performance.
• Sell-out Growth: Implement commercial strategies, promotions, incentives, and in-store activation initiatives to increase sell-out.
• Inventory Management: Monitor customer inventory levels to maintain healthy stock levels and prevent stockouts or overstock situations.
• Sales Forecasting: Prepare and monitor sales forecasts, identifying potential risks and growth opportunities and implementing corrective actions to achieve targets.
• Market and Competitor Analysis: Analyze market trends and competitors’ pricing, promotions, product portfolios, and distribution strategies to identify business opportunities.
• Commercial Planning: Develop customer and regional sales plans aligned with TECNO’s objectives for sales growth, market coverage, and profitability.
• KPI Monitoring and Reporting: Track key commercial KPIs, including sell-in, sell-through, sell-out, market coverage, inventory levels, and target achievement, implementing action plans to address performance gaps.

Key Performance Indicators (KPIs)

• Monthly, quarterly, and annual sales target achievement.
• Sell-in, sell-through, and sell-out growth.
• Customer acquisition and distribution coverage.
• Inventory health and product rotation.
• Sales forecast accuracy.
• Customer development and revenue growth.