KEY ACCOUNT EXECUTIVE

About the role

The Key Account Executive is accountable for driving incremental revenue and sustainable wholesale growth through strategic management of key account customers. The role is responsible for expanding sales across our multi-brand portfolio, strengthening customer partnerships, increasing market share, and enhancing trade visibility to deliver long-term business success.

Key responsibilities

• Develop and execute customer-specific sales strategies by brand to achieve sales targets, optimize profitability, and ensure effective cash collection.
• Prepare and deliver compelling sales presentations to key accounts and lead monthly and quarterly business reviews using company reports, insights, and performance analysis tools.
• Collaborate cross-functionally with Supply Chain, Marketing, Trade Marketing, and other internal stakeholders to ensure product availability, marketing support, and seamless customer execution.
• Prepare accurate weekly and monthly sales forecasts to support business planning and achieve company targets.
• Manage and review customer assortments across all brands, working closely with Demand Planning to optimize inventory levels and assortment changes.
• Partner with the Trade Marketing team to maximize in-store visibility, distribution, and brand presence through effective execution and tracking.
• Initiate and execute customer-specific sell-out programs for key brands by leveraging trade marketing tools, promotional activities, and in-store support.
• Work closely with the Training team to organize and deliver regular Eyewear Collection training sessions for customers to enhance product knowledge and sales capability.
• Conduct regular market visits to ensure excellence in retail execution, monitor competitor activities, identify business opportunities, and provide actionable market insights.

About you

• Minimum 5 years of experience in Sales or Key Account Management within the Thailand market.
• Experience managing modern trade, wholesale, or key account customers.
• Previous experience in the eyewear, FMCG, Cosmetics, Pharmaceutical, Electronics, or Fashion industry is preferred.
• Strong account planning and sales management skills with the ability to achieve sales and profitability targets.
• Excellent negotiation, influencing, and relationship management skills.
• Strong communication and presentation skills, with the ability to engage stakeholders at different levels.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Ability to develop long-term customer relationships through regular business reviews and market visits.
• Good command of both written and spoken English and Thai.