Key Account Executive

* Manage and develop assigned key retail and pharmacy accounts, while building strong and long-term relationships with buyers, category managers and key business partners.

* Drive sales performance and account growth to achieve assigned sales targets and business objectives.

* Monitor and analyse sell-in, sell-out, account and outlet performance to identify sales opportunities and areas for improvement.

* Plan and coordinate promotions, campaigns, new product launches and in-store activities with key retail partners.

* Manage and follow up on new product listings, SKU submissions, promotional proposals and account-related documentation.

* Monitor inventory levels, stock availability, replenishment and slow-moving products to minimise out-of-stock situations and improve stock movement.

* Conduct regular business reviews and prepare sales forecasts, account plans and performance reports.

* Work closely with Marketing, Operations, Supply Chain and Merchandising teams to ensure smooth execution of account activities.

* Monitor competitor activities, pricing, promotions and market trends, and provide relevant market insights.

* Conduct outlet visits when required to understand retail execution, product visibility and market conditions.

* Identify opportunities to grow existing accounts and develop new retail or pharmacy accounts.

* Follow up on account-related operational matters including purchase orders, promotions, claims and other account issues when required.