Key Account Executive

About the role

This role involves managing key account outlets and building long-term relationships with stakeholders such as store managers, purchasing managers, store owners, and relevant points of contact. You will negotiate trading terms, margins, promotional programs, pricing, and product listing processes with retail partners.

Key responsibilities

• Manage key account outlets
• Negotiate trading terms, margins, promotional programs, pricing, and new product listing processes with retail partners
• Build and maintain long-term relationships with store managers, purchasing managers, store owners, and relevant points of contact
• Supervise and monitor Beauty Advisors, product displays, stock levels, point-of-purchase materials, and promotional programs to ensure compliance with standards
• Collaborate with the Marketing Manager to plan sales strategies, in-store product visibility, and sell-out strategies to achieve company revenue targets
• Coordinate with internal teams (marketing, logistics/supply chain, and finance) to ensure stock availability, smooth product delivery, and timely promotional execution
• Monitor sales performance per account, analyse market trends, and prepare regular reports on target achievement and competitor activities

About you

• Bachelor's degree graduate, preferably in marketing or management
• Strong interpersonal relationships, oral and written communication skills, and negotiation abilities
• Skilled in building good relationships with relevant points of contact
• Minimum 1 year of experience in the same position (Key Account Executive, Modern Trade, or Business Development); experience in beauty, skincare, cosmetics, or FMCG industries is preferred
• Capable of data analysis and sales statistics, and able to propose solutions or improvement measures
• Target-oriented: accustomed to working with strict sales targets and able to manage multiple clients independently and within a team
• Own personal vehicle (minimum motorcycle)
• Keep up with digital marketing developments (social media, e-commerce, etc.)
• Proficient in MS Office or Google Workspace, particularly Excel or Google Sheets