Key Account Manager

Sales Executive : Key Account Executive

52Toys (Thailand) Co., Ltd. is the Thai branch of the leading Chinese IP-driven toy company, 52TOYS Development Co., Ltd., which specializes in art toys, mystery boxes, and collectible figures. The company operates both online and through a growing network of physical stores across Thailand.

Brand Proposition : PLAY FOR FUN

Mission: To Make Life More Interesting

Vision: To Become a Great Toy Company

What you'll be doing :

1. Strategic Sales and Business Development

• Account Plan Development: Develops annual and monthly business plans and reviews for key customers to track and achieve specific sales and margin targets.
• Sales Strategy Execution: Drive sales strategies to meet volume, margin, and market expansion goals within the assigned accounts.
• Opportunity Identification: Identify new sales potential and opportunities within existing accounts by cross-selling and up-selling products to increase overall revenue.
• Market Analysis: Analyze sales data, market trends, and competitor activities to inform sales strategies and capitalize on local Thai cultural trends relevant to "Art Toys".

1. Relationship and Negotiation

• Client Relationship Management: Build and maintain strong, long-term relationships with key customers, their executives, and buyers (e.g., at Moshi-Moshi, Toy” R” us, Central Group, CP ALL, etc.).
• Contract Negotiation: Define account-specific pricing, negotiate contracts and trade terms, and ensure all commitments are fulfilled.
• Problem Resolution: Serve as the primary point of contact for clients to efficiently manage and resolve conflicts or grievances, ensuring customer satisfaction.

1. Operational Coordination

• Promotion Planning: Plan and execute sales promotions and marketing activities within the retail environment, potentially supporting in-store activations in coordination with the local marketing/events team.
• Inventory & Logistics: Coordinate with internal logistics and supply chain teams to ensure accurate sales forecasting, track inventory by store, and ensure timely product delivery.
• Cross-Functional Alignment: Coordinate with various internal departments (Finance, Marketing, Logistics, and China-based HQ teams) to execute account strategy and ensure clear communication.

1. Reporting and Administration

• Performance Monitoring: Monitor sales and distributor performance across the accounts.
• Reporting: Responsible for timely and accurate administrative tasks, including sales forecast updates and monthly performance reports.
• Leadership/Mentorship: May lead or mentor junior account executives or merchandisers who support in-store execution.

What we're looking for :

• Experience: 3–5+ years of proven experience in key account management or B2B sales, specifically within the FMCG, toy, lifestyle, or consumer goods sectors, focusing on the modern trade channel.
• Education: A bachelor’s degree in marketing, business administration, or a related field is preferred.
• Skills & Attributes: Strong negotiation skills, excellent communication skills, market judgment, organizational skills, and a proactive attitude are crucial.
• Language: Proficiency in Thai and English is mandatory. Proficiency in Chinese/Mandarin is a significant advantage for liaising with the China-based headquarters
• Chinese Proficiency: Candidates with HSK Level 6 certification will be given special consideration.

What we offer :

Our commitment at 52TOYS (THAILAND) Co., Ltd. is to provide our employees with a supportive and rewarding work environment. In addition to a competitive salary, we offer a range of benefits, including:

• 5 Working days with 2 days off (Mon–Fri, 09.00–18.00)
• Social Security from the probation period
• Public Holidays
• Annual Leave
• Year-End Bonus (According to operating results)

Office Location :

Interlink Tower Bangna

1858 Debaratna Rd, Bang Na Tai, Bang Na, Bangkok 10260

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