Key Account Manager

Key Account Manager

The Key Account Manager is responsible for managing and growing key customer accounts while also identifying and developing new business opportunities. This role combines strategic account management with proactive sales activities to drive revenue growth and long-term client relationships

Key Responsibilities

Key Account Management

• Developing and sustaining solid relationships with key clients that bring in the most income for the company
• Acting as the main point of contact between key clients and internal teams
• Addressing and resolving key clients’ complaints
• Drive account growth through upselling, cross-selling, and renewals
• Ensure high customer satisfaction and long-term retention
• Supervising the account teams assigned to each key client
• Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met
• Developing a thorough understanding of key clients' needs and requirements and preparing customized solutions
• Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals
• Maintain accurate sales and account data in CRM systems
• Monitor market trends and competitor activity
• Compiling reports on regular sales, account progress, goals, and forecasts for account teams and stakeholders
• Addressing and resolving client’s complaints

New Sales & Business Development

• Identify and pursue new business opportunities
• Generate leads through networking, referrals, and market research
• Convert qualified prospects into new customers
• Prepare and deliver sales presentations and proposals
• Negotiate contracts, pricing, and close new sales deals
• Achieve revenue targets from both existing and new accounts

Requirements:

• Bachelor's Degree in Business Administration, Marketing, Sales or related field with a minimum of 5 years’ experience
• Proven experience in Key Account Management and sales
• Proficient in all Microsoft Office applications as well as SQL software
• The ability to build rapport with key clients.
• Ability to balance account management with new business development
• Strong relationship-building and negotiation skills
• Excellent communication and presentation skills
• Self-motivated with a results-driven mindset

Reporting Line / Chain of Command

In this position, you shall be responsible to the General Manager directly and any other persons as may be delegated by the Management.