Key Account Manager

About the role

The Key Account Manager role requires extensive experience in managing major retail accounts, developing strategic customer relationships, driving sales growth, and executing business plans to maximize market opportunities.

Key responsibilities

• Manage and develop key customer accounts across the Malaysian market
• Build and maintain strong relationships with major retail partners and key stakeholders
• Take ownership of account management activities, including business planning, sales forecasting, negotiations, and promotional planning
• Directly manage and grow strategic retail accounts, including hypermarkets, supermarkets, and convenience store chains
• Develop and execute annual business plans to achieve sales targets and company objectives
• Monitor sales performance, market trends, competitors' activities, and customer requirements
• Collaborate closely with internal teams, including marketing, supply chain, finance, and operations, to ensure the successful execution of business initiatives
• Lead commercial negotiations, including pricing, promotional activities, trade agreements, and product listings
• Prepare sales reports, account reviews, and performance analyses
• Identify new business opportunities and recommend strategies to increase market share

To be successful in this role, you would need to have: -

• Diploma / Bachelor's Degree in Business Administration, Marketing, or a related field
• 3-5 years of experience as Key Account Manager in the FMCG industry
• Strong Modern Trade (MT) experience is required
• General Trade (GT) experience will be an added advantage
• Proven experience in directly managing major retail accounts across Malaysia
• Hands-on experience managing key accounts such as AEON, Lotus's, 99 Speedmart, Giant, Econsave, Mydin, and other national retail chains
• Strong account management, negotiation, and relationship-building skills
• Experience handling nationwide customers and managing accounts across the Malaysia market
• Strong analytical, commercial, and business planning skills
• Excellent communication and stakeholder management abilities