Key Account Manager

Responsibilities

• Manage and maintain strong relationships with key account customers.
• Develop and grow key accounts to achieve annual sales revenue, volume, and market share targets.
• Plan and execute key account strategies in line with company budgets and business objectives.
• Identify business opportunities, market trends, customer needs, risks, and competitor activities.
• Conduct regular customer meetings, business reviews, outlet visits, and market visits.
• Negotiate contracts and agreements with customers to achieve mutually beneficial terms.
• Drive new product penetration through on-ground activation, product education, promotions, and visible displays.
• Plan, execute, and monitor promotional activities with sales, marketing, and trade marketing teams.
• Work closely with production and logistics teams to ensure accurate sales forecasting, product availability, and on-time delivery.
• Share promotional plans and monthly forecasts with logistics for delivery planning across all regions.
• Monitor key account investment, trade spending, buying invoices, rebate claims, credit terms, and account receivables.
• Review customer spending and investment to ensure alignment with company budget and return on investment.
• Prepare and provide regular sales reports, market updates, price tracking, category tracking, ASO, and APO reports.
• Coordinate with internal departments including management, marketing, trade marketing, logistics, production, finance, and HR to ensure smooth business execution.
• Maintain high customer satisfaction through effective service, communication, and account support.

Qualifications

• Minimum Degree in Business Management, Sales & Marketing, or any related field.
• Minimum 3 to 5 years of working experience in the FMCG industry.
• Proven track record in customer management and operations, preferably in Modern Trade FMCG.
• Experience in key account management, strategic planning, and people management.
• Strong interpersonal skills with the ability to communicate, present, and influence stakeholders at all levels.
• Excellent leadership and negotiation skills.
• Good communication skills, both verbal and written.
• Strong analytical skills with the ability to translate data and market insights into action plans.
• Able to manage key account customers, buyers, and internal stakeholders professionally.
• Able to work closely with cross-functional teams including sales, marketing, trade marketing, logistics, production, and finance.
• Customer-focused, results-driven, adaptable, and able to work in a fast-paced business environment.