Key Account Manager

About the role

The Key Account Manager is responsible for driving the sales of PHILIPS-branded TV products and managing commercial partnerships, also referred to as Key Accounts. The primary objective is to maximize value for both PHILIPS and its Key Accounts by building strong sales performance, fostering deep customer relationships, and ensuring operational excellence.

This role involves maintaining and growing key account sales while delivering tangible value to end consumers. The Key Account Manager plays a critical role in accelerating sales growth, strengthening partnerships with key accounts, optimizing online sales channels, and contributing to the overall success of PHILIPS-branded TV products in the Singapore market.

Key responsibilities

• Meet key performance indicators related to sales performance (including "sell-in" from company to retailers and "sell-out" from retailers to end consumers), manage accounts receivable to ensure timely customer payments, maintain profitability, and optimize inventory levels.
• Set and achieve sales targets, focusing on both revenue (value) and unit volume (quantity), with a consistent goal of year-on-year growth.
• Supervise, guide, and manage sales promoters assigned to key accounts, ensuring they are well-trained, motivated, and aligned with sales objectives and brand standards.
• Develop and implement strategic plans to achieve sales goals, enhance distribution channels, increase product visibility, refine product mix, and provide channel training as needed.
• Conduct regular business performance reviews and report progress to senior management.
• Oversee day-to-day account management activities and collaborate with the Sales Manager to identify and expand sales opportunities monthly.
• Work closely with the marketing team to develop sales materials and resources tailored to the target market.
• Maintain accurate sales records and customer databases,and provide timely reports to the Sales Manager.
• Generate sales reports by analyzing and summarizing relevant data, including sales by account and sales forecasts, and establish, update, and maintain pricing information and databases.
• Execute channel strategies and trade policies as defined by the Country Lead, including negotiating trading terms and building positive relationships with prospective partners.

About you

• Diploma or degree in Business Administration, Marketing, or a related discipline.
• Minimum of 1–3 years of recent experience in sales and account management, preferably within the consumer electronics industry or a related sector.
• Proficient in basic Excel for reporting and data analysis, essential for generating sales reports, interpreting data, and supporting informed decision-making.
• Strong communication and presentation skills, with the ability to convey ideas clearly, negotiate effectively, and build relationships with both internal and external stakeholders.
• Capable of managing relationships at multiple levels, both within the organization and with external customers and partners.
• Willingness to go beyond defined job responsibilities, demonstrating initiative, flexibility, and a proactive attitude.
• Proven negotiation skills.
• Excellent team player with a collaborative mindset.
• Possession of own transport (Class 3 driving license) is preferred.