Key Account Manager

About the Role

We are looking for a Key Account Manager to drive business development across non-Watsons offline channels in Malaysia. You will play a key role in expanding our retail presence by identifying new business opportunities, building strategic partnerships, and taking deals from initial prospecting through to launch.

This is a hands-on business development role where you will have the opportunity to build and grow our channel network, negotiate commercial partnerships, and directly contribute to the company’s offline expansion.

Key Responsibilities

• Lead business development across chain retailers, group-buy networks, exhibitions/trade shows, and large B-end accounts.
• Identify, evaluate, and prioritize potential channel partners based on business potential and brand fit.
• Develop and expand the company’s offline channel network to support sustainable business growth.
• Lead commercial negotiations covering listing fees, entry terms, trade terms, joint marketing, and exclusivity.
• Secure attractive shelf space, displays, and activation opportunities within partner accounts.
• Manage the end-to-end BD pipeline, from prospecting and qualification to negotiation, contract signing, and pilot launch.
• Build and maintain an updated channel map and BD pipeline, including prospects, deal stages, key decision-makers, and next actions.
• Monitor pipeline progress and provide regular updates to the Line Manager.
• Work closely with Marketing to develop joint campaigns, in-store activations, and product launches.
• Coordinate with Supply Chain and Operations to support smooth account onboarding, product listing, and replenishment.
• Collaborate with the Line Manager and Legal team on commercial structures, margins, payment terms, and agreements.

What We’re Looking For

• Proven experience in Key Account Management, Business Development, Sales, or Channel Development.
• Strong understanding of offline retail and commercial partnerships.
• Confident in business negotiations and stakeholder management.
• Strong communication, presentation, and relationship-building skills.
• Commercially driven with the ability to identify opportunities and convert them into business results.
• Comfortable working independently in a fast-paced and growth-oriented environment.

Why Join Us?

This is an opportunity to play a key role in building and expanding our offline business in Malaysia. If you enjoy opening new doors, negotiating deals, building strategic partnerships, and seeing your work directly contribute to business growth, we'd love to hear from you.