Key Account Manager

About the role

Lead and manage key account strategies to drive revenue, brand presence, and customer loyalty in FMCG sales. This role involves developing long-term partnerships with major clients, identifying new business opportunities, and coordinating across internal teams to execute strategic account plans.

Key responsibilities

• Lead and manage key account strategies to drive revenue, brand presence, and customer loyalty
• Develop long-term partnerships with major clients, while identifying new business opportunities
• Monitor sales performance, customer behavior, and product trends to support strategic decision-making
• Plan and implement tailored promotional and trade activities that deliver strong ROI
• Coordinate closely with internal teams (marketing, supply chain, finance) to ensure timely execution of key account plans
• Handle account forecasting, budgeting, and reporting
• Proactively resolve customer concerns and ensure high levels of satisfaction and retention
• Coach and mentor junior team members to enhance performance and support development
• Prepare and present regular business reviews and progress reports to management and clients

About you

• Bachelor's Degree in Business Administration, Sales, Marketing, or a related field
• Minimum 6–8 years of experience in FMCG sales or key account management, with at least 2–3 years in a supervisory or managerial role
• Proven success managing both international and local chain accounts (e.g. Watsons, 99 Speedmart, Econsave)
• Proficient in English (written & verbal) and Chinese is preferred
• Strong analytical thinking, commercial sense, and structured planning skills
• Excellent interpersonal, communication, and negotiation skills
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Demonstrated ability to manage customer relationships proactively and systematically

Benefits

• Competitive Salary + Incentives
• Annual Bonus
• EPF, SOCSO & EIS
• Birthday Leave, Annual Leave
• Staff Discount
• Company Trip & Team-Building Activities
• Career Growth Opportunities