Key Account Manager

About the role

Joining Youvit as a Key Account Manager for Malaysia is a once-in-a-lifetime opportunity. Your journey will be filled with exciting challenges, rewarding achievements, and a healthy dose of fun. Working directly with the co-founders of a rapidly expanding scale-up, you'll have the chance to flex your entrepreneurial skills and immerse yourself in business development. This role is perfect for someone eager to build and scale a growing brand, with a strong emphasis on sales and operations and a steep learning curve.

We envision you as an integral member of the team, someone who deeply engages with and contributes to the business. Our team is ambitious, driven, and committed to achieving our goals, and we're looking for a like-minded individual who shares this intrinsic desire to excel. We value people who are action-oriented, avoid cutting corners, and approach the world with a sense of curiosity and determination — hands-on, energetic go-getters, rather than those who prefer sitting in a suit in a sleek office.

As Key Account Manager for Malaysia, you will manage and grow our strategic retail partnerships — driving sell-in and sell-out performance, executing joint business plans, and expanding our retail presence across both Peninsular and East Malaysia. Depending on level, you'll either support or lead commercial planning and negotiations, in-store execution (with Trade Marketing and Operations), and distributor performance management. You will work closely with the Country Manager in Malaysia and co-founders based in Jakarta, who provide strategic guidance and periodic in-market support.

Key responsibilities

1. Account Development & Management

• Build and maintain strong commercial relationships with key account partners, including Watsons, Guardian, and Health Lane
• Develop remaining Modern Trade accounts, outer areas like East Malaysia, and General Trade retail like Independent Pharmacies
• Create account strategies, translate into structured commercial plans, and support or lead negotiations of trading terms, listing, and strategic partnership agreements
• Refine monthly promotional mechanics with buyers to secure approvals; contribute to or co-create annual and quarterly plans with retail partners

2. Sales Execution & KPI Ownership

• Support or lead the monthly 6-Month Rolling sales forecast with Trade Marketing and Operations
• Contribute to or own quarterly and annual sell-in targets per account
• Collaborate with Operations to ensure >95% Distributor SLA and optimal in-store stock availability
• Drive sell-out via campaign execution, product availability, and visibility initiatives; monitor and analyze buyer sell-out data after each activation
• Collaborate with Operations and Trade Marketing on stock flush-out activities where sell-out is lagging

3. Trade Marketing & Deal Making

• Support or negotiate partnerships for Trade Marketing Plan execution — product availability, frontliner engagement, product visibility (home-shelf, displays, POSM)
• Help manage a portfolio budget (TTA, SKP, product returns) that keeps Youvit's sales operations profitable

4. Strategy & Analysis

• Monitor market trends and recommend tactical programs
• Support definition and monitoring of commercial KPIs; help identify and act on corrective measures
• Collect monthly sales, return, and store data to support forecasting and activation-effectiveness analysis

5. Sales Operations & Budgeting

• Support commercial budget management (TTA, returns, promo costs)
• Coordinate the RTV (return to vendor) process with Operations
• Follow up on unpaid invoices and coordinate with Finance and Operations on payment collection
• Conduct regular store checks to validate execution and gather shopper insights
• Collaborate across functions to drive execution

6. Business Development & Growth Expansion

• Help identify and scale alternative sales channels (gyms, schools, cafés, airport stores)
• Support institutional partnership development with the B2B team
• Champion CRM tools like Salesforce for pipeline visibility and relationship management

About you

• Must be a Malaysian Citizen with 2–8+ years in FMCG or similar industries (e.g., consumer goods, retail, beauty/personal care, pharmaceuticals)

• Some exposure to Modern Trade Retail preferred; candidates with General Trade or distributor-side experience also encouraged to apply

• Passion for brand building and business management

• Getting-things-done mindset over a process-driven one; systematic thinking, strong analytical, communication, and problem-solving skills

• Fluent in English and Mandarin to effectively communicate with Mandarin-speaking clients.

• Strong commercial instincts with a passion for Health & Beauty

• High integrity, grit, and ownership mindset

• Agile in fast-paced and ambiguous environments

• Data-driven with strong analytical & execution skills

• Strong communication & negotiation skills