Key Account Manager

Responsibilities

• Develop and implement account strategies and business plans to achieve sales targets and objectives.
• Build and maintain strong relationships with key stakeholders in accounts, including buyers, category managers, and store managers.
• Conduct regular business reviews with accounts to analyse performance, identify growth opportunities, and address any challenges.
• Collaborate with internal teams, including offline marketing, product development, and supply chain, to develop tailored strategies and initiatives for accounts.
• Negotiate terms, pricing, and promotions with accounts, ensuring profitability and adherence to company policies.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities for new product launches and promotional campaigns.
• Provide accurate sales forecasts and contribute to demand planning activities.
• Analyse sales data and performance metrics to track progress, evaluate the effectiveness of initiatives, and propose adjustments as needed.
• Create and implement annual business plan taking into account all levers of growth: commercial agreements, marketing actions, education, merchandising and retail opportunities, profitability, trade terms, etc.
• Monitor the accounts’ performance against business plan (reporting and analytics) and develop alternative strategies when needed.
• Stay up-to-date with industry trends, market developments, and regulatory changes impacting the beauty industry.
• Experience in Skincare, cosmetic industry is a plus.

Qualifications

• Bachelor or Master Degree in BBA, Marketing or related fields.
• Minimum 2-3 years FMCG experience in Sales/ Key Account Management Merchandiser, Offline business.
• Business Development would be a plus (have a product knowledge in Health and Beauty).
• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.
• Logical thinking and strong problem-solving skills.
• Experience managing and developing key accounts.
• Strong understanding of the sales process from prospecting to close.
• Excellent communication, negotiation, and presentation skills.
• Ability to interact with a broad set of businesses and stakeholders and presenting both over the phone and in person.
• Good command of Chinese, English, Bahasa Melayu.