Key Account Manager for E-commerce

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro is looking for a Key Account Manager – E‑commerce with a strong focus on Mercado Libre to drive sustainable growth, profitability, and market share across our online business.

In this role, you will own the full commercial relationship with Mercado Libre, leading strategic planning, negotiations, promotional execution, and performance tracking. You will work cross‑functionally with Trade Marketing, Supply Chain, and broader commercial teams to maximize execution excellence and deliver strong business results in a fast‑paced e‑commerce environment.

Key Responsibilities

• Develop and execute a strategic account plan to achieve annual sales, profitability, and market share targets
• Own the end‑to‑end commercial cycle, including annual negotiations, promotional planning, sell‑in/sell‑out tracking, and execution excellence
• Drive continued high‑growth performance on Mercado Libre, winning share of market
• Partner closely with Trade Marketing to deliver impactful online activation, in‑store execution, and POS strategies
• Monitor inventory health, stock availability, and inventory turns to maximize productivity and minimize stock‑outs
• Manage and optimize performance media plans in collaboration with internal and external partners
• Leverage data and insights to continuously improve commercial performance and decision‑making

Required Experience & Core Competencies

Education & Experience

• Bachelor’s degree in Business Administration, Economics, Industrial Engineering, or a related field
• Minimum 5 years of experience in Sales or Marketing, with strong exposure to retail and e‑commerce
• At least 4 years of experience managing pure‑play e‑commerce accounts such as Mercado Libre or Amazon
• Hands‑on experience working with Mercado Libre Vendor Central (or similar platforms)
• Experience developing and managing performance media plans

Technical & Analytical Skills

• Strong data‑driven mindset with advanced analytical and sales tracking capabilities
• Solid knowledge of Google Analytics, Digital Media, ROAS, SEM, and SEO (required)
• Strong understanding of P&L management and commercial performance drivers
• High attention to detail with excellent organizational and project management skills

Leadership & Soft Skills

• Strong commercial acumen with the ability to develop and execute strategic sales plans
• Excellent negotiation, influencing, and stakeholder management skills
• Ability to work effectively with cross‑functional and international teams
• Entrepreneurial, proactive, and opportunity‑driven mindset
• Resilient and adaptable in fast‑changing environments
• Strategic thinker capable of delivering short‑term results while building long‑term growth plans

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.