Key Account Manager (Modern Trade)

Responsibilities

• Lead and manage key modern trade accounts to achieve sales and profitability targets.
• Develop account strategies, annual business plans, and promotional plans to drive sustainable business growth.
• Build and maintain strong relationships with key customers and decision-makers.
• Lead negotiations on trading terms, annual agreements, product listings, pricing, and promotional campaigns.
• Analyze sales performance, market trends, customer profitability, and competitor activities to identify business opportunities.
• Drive account growth through new product listings, category expansion, and new business opportunities.
• Coordinate with Marketing, Supply Chain, Logistics, and Finance teams to ensure smooth operations and effective execution of account strategies.
• Lead, coach, and support Key Account Executive team members to improve performance and achieve business targets.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5–10 years of experience in Key Account / Sales, preferably with exposure to modern trade in home & living, furniture, or electrical appliances.
• Strong negotiation, communication, and interpersonal skills.
• Good understanding of retail business and consumer behavior in home improvement sector.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Good command of English (both written and spoken) is an advantage.