Key Account Manager - Modern Trade

Our Company is currently expanding! We are looking for aspiring individuals to join our team as a Key Account Manager. What you can look forward to.

• Attractive Performance Bonus
• Performance appraisal twice a year
• Dental/Body-checkup/Optical Benefit

Modern Trade Key Account Manager responsible todrive revenue, profit, and market share across major retail chains like supermarkets, hypermarkets, and convenience stores. Manage buyer relationships, negotiate trading terms, and align cross-functional teams to optimize in-store visibility and promotional execution.

Key Responsibilities

• Account Strategy & Growth: Develop and execute strategic business plans to hit revenue, volume, and profitability goals for assigned modern trade accounts.
• Buyer Relationship Management: Working closely with buyer, pitch new product listings (SKUs), expand distribution ranges, and negotiate annual trading terms or Joint Business Plans.
• Trade Promotions & Budgets: Plan and implement effective in-store promotions, manage Advertising & Promotion (A&P) spending, and track ROI on marketing investments.
• Cross-Functional Collaboration: Work closely with supply chain, demand planning, and logistics teams to forecast sales, align inventory levels, and prevent out-of-stock issues.
• Retail Execution & Visibility: Monitor planogram compliance, shelf share, and point-of-sale (POS) materials in coordination with merchandisers.
• Market Analysis: Analyze sell-in/sell-out data, track market trends, and monitor competitor pricing and activation strategies.

Requirements & Qualifications

• Education: Diploma or degree in Business Administration, Marketing, or a related commercial discipline.
• Experience: 3 to 6 years of proven sales or key account management experience within the Fast-Moving Consumer Goods (FMCG) or modern retail industry.
• Commercial Acumen: Strong negotiation skills, financial literacy regarding margins, and trade term structures.
• Analytical Skills: Proficiency in analyzing retail data, inventory metrics, and market research using Excel.
• Soft Skills: Excellent communication, stakeholder management, and proactive problem-solving abilities.