Key Account Manager | E-Commerce

Job Overview

We are looking for a results-driven Key Account Manager – E-Commerce to manage and grow the company’s key e-commerce accounts and marketplace channels. The role will be responsible for maximizing sales, improving account performance, maintaining strong platform relationships, and coordinating with internal teams to ensure smooth operations and customer satisfaction.

Key Responsibilities

• Manage and develop key e-commerce accounts across Shopee, Lazada, TikTok Shop, Shopify, and other online platforms.
• Monitor account performance, sales targets, revenue, conversion, traffic, and other key KPIs.
• Develop strategies to increase sales, orders, traffic, and profitability of assigned accounts.
• Manage marketplace campaigns, promotions, vouchers, discounts, and platform activities.
• Coordinate with Marketing, Sales, Warehouse, Fulfillment, and Customer Service teams to ensure account requirements are met.
• Monitor product listings, pricing, inventory availability, promotions, and account health.
• Analyze sales and marketplace data and prepare regular performance reports.
• Identify opportunities for product expansion, promotions, cross-selling, and account growth.
• Manage relationships with marketplace representatives, platform partners, and other key accounts.
• Coordinate participation in major platform campaigns such as 11.11, 12.12, payday campaigns, mega campaigns, and other promotional events.
• Monitor competitors, market trends, pricing, and marketplace activities.
• Address account-related issues, escalations, penalties, and operational concerns.
• Ensure compliance with marketplace policies and account requirements.
• Work with the operations team to minimize order cancellations, stock-outs, late shipments, and other fulfillment issues.
• Recommend improvements based on account performance and customer behavior.
• Prepare presentations and reports for management.

Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, Management, or related field.
• At least 2–3 years of experience in e-commerce, key account management, marketplace management, or online sales.
• Hands-on experience with Shopee, Lazada, TikTok Shop, Shopify, or similar platforms.
• Strong understanding of e-commerce sales, promotions, marketplace campaigns, and platform KPIs.
• Strong analytical and reporting skills.
• Excellent communication, negotiation, and relationship-management skills.
• Highly organized and capable of handling multiple accounts and deadlines.
• Proficient in Microsoft Excel/Google Sheets.
• Experience coordinating with cross-functional teams.
• E-commerce, retail, FMCG, apparel, or consumer products experience is an advantage.

Key KPIs

• Sales / GMV growth
• Revenue and profit contribution
• Order volume
• Conversion rate
• Account traffic
• Campaign performance
• Product sell-through
• Cancellation and return rate
• Store/account health
• On-time fulfillment
• Achievement of monthly/quarterly account targets