Key Account Manager | Processed Fruit Products

About the Role

We are looking for an entrepreneurial Key Account Manager Processed Fruit Products to build and scale Superplum’s emerging value-added fruit business. The role will be responsible for developing customers, launching new products, driving revenue, and building long-term partnerships across Modern Trade, E-commerce, Quick Commerce, Food Service & HORECA

The candidate will work closely with Product, Supply Chain, Quality, Marketing and Finance teams to take products from development listing launch scale.

Key Responsibilities

1. Business Development & Key Account Management

• Identify and onboard strategic customers across MT, E-commerce, Q-commerce, Food Service, HORECA and Institutional channels.
• Build relationships with category heads, buyers and procurement teams.
• Lead commercial negotiations, annual agreements and joint business plans.
• Develop long-term, high-value customer partnerships.

2. New Product Commercialisation

• Drive launches across IQF fruits and upcoming processed fruit categories.
• Work with product and operations teams on pack sizes, pricing, specifications and customer requirements.
• Lead sampling, trials, listing and launch execution.
• Identify new applications and customer use cases for Superplum products.

3. Revenue & Business Growth

• Build annual and monthly business plans for assigned accounts.
• Drive revenue, margins and repeat business.
• Expand assortment and increase share of wallet within existing accounts.
• Identify new geographies and customer segments.

4. Market Development

• Track market trends, competitor products, pricing and consumer preferences.
• Identify whitespace opportunities across processed fruit categories.
• Develop new channels and export opportunities.
• Build a strong pipeline of prospective customers.

5. Cross-Functional Execution

• Coordinate with Procurement, Manufacturing, Quality, Supply Chain, Finance and Marketing for seamless execution.
• Ensure product availability and service levels.
• Resolve quality, supply and commercial issues with customers.
• Drive timely closure of customer requirements.

Key KPIs

• Revenue Growth
• New Strategic Accounts
• New Product Launch Plans
• Gross Margin
• Repeat Business
• Customer Conversion

What We’re Looking For

• 5–8 years of experience in FMCG, Food, Processed Foods, Ingredients or Consumer Products.
• Experience in B2B / Institutional / Modern Trade / E-commerce sales preferred.
• Experience in frozen foods, processed fruits, beverages, dairy, food ingredients or related categories is a strong advantage.
• Proven ability to acquire and scale customers.
• Strong commercial and negotiation skills.
• Understanding of product development, pricing and GTM execution.
• Strong analytical and Excel skills.
• Excellent communication and stakeholder management.

Success in This Role Means

Building processed fruits into a meaningful new business for Superplum by converting customer opportunities into scalable, repeat revenue across domestic and international markets.

Why Join Superplum?

• Build a new, high-growth category within one of India’s leading fresh produce businesses.
• Work across domestic and international markets and leading customer segments.
• Own the journey from product development and customer acquisition to commercial scale.
• Operate in a high-ownership, entrepreneurial environment with significant business impact.