Key Account Sales Manager

Location: Koh Samui, Thailand

Industry: Premium Consumer Goods & Beverages

Employment Type: Full-Time

Responsibilities:

• Develop and execute customer business plans aligned with commercial objectives.
• Build long-term partnerships with wholesalers, distributors, and key commercial customers.
• Identify new business opportunities and expand market presence within assigned territories.
• Lead commercial negotiations to maximize mutual value and long-term partnerships.
• Monitor business performance through sales analysis, KPIs, and market insights.
• Collaborate with Marketing, Finance, Supply Chain, and Customer Service teams to ensure seamless execution.
• Drive promotional initiatives and commercial activation plans that increase customer engagement.
• Ensure excellent execution of merchandising standards and visibility initiatives.
• Analyze market trends, competitive activities, and customer needs to identify growth opportunities.
• Manage customer investment and trade spending while maximizing return on investment.
• Support forecasting, demand planning, and portfolio optimization activities.

We're looking for someone who combines commercial acumen with relationship-building skills and enjoys working in a fast-paced, customer-focused environment.

Preferred qualifications include:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Several years of experience managing strategic commercial accounts within FMCG, beverages, food, or consumer goods.
• Proven experience working with distributors, wholesalers, or modern trade customers.
• Strong analytical and negotiation skills.
• Ability to influence stakeholders at multiple organizational levels.
• Excellent communication and presentation skills.
• Advanced English proficiency.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.