Key Account Sales Manager

Key Account Sales Manager

Location: Seoul, Korea

Company: Midea Korea

About the Role

Midea Korea is looking for an experienced Key Account Sales Manager to manage and further develop our key retail accounts, with a primary focus on Coupang and Costco.

As Midea continues to rapidly expand its presence in the Korean market, this role will play a key part in accelerating both online and offline channel growth, strengthening strategic partnerships with major retailers, and driving sustainable sell-in and sell-out performance.

We are looking for a commercially driven sales professional who understands how major Korean retailers operate and has hands-on experience working directly with retail buying and merchandising organizations.Experience in the home appliance, consumer electronics, or FMCG industry is highly preferred.

Key Responsibilities

• Manage and develop key retail accounts, primarily Coupang and Costco, and build strong long-term partnerships with key decision makers.
• Develop and execute annual and monthly account business plans to achieve sales, profitability, and market share targets.
• Lead commercial negotiations including product listing, pricing, margin, promotion, trading terms, and annual business agreements.
• Drive both sell-in and sell-out growth through effective account strategies and promotional activities.
• Plan and execute major online and offline promotions in collaboration with retailers and internal teams.
• Manage new product launches and ensure fast and effective product listing and distribution.
• Analyze sell-out, inventory, promotion efficiency, pricing, and channel performance and translate data into actionable sales plans.
• Closely monitor inventory levels and demand forecasts and collaborate with SCM to maintain healthy stock levels and product availability.
• For offline channels, ensure strong in-store fundamentals including distribution, product visibility, pricing, POSM, and promotional execution.
• For online channels, optimize assortment, promotion, pricing, product visibility, and major campaign participation.
• Work closely with Product Management, Marketing, SCM, Finance, and After-Sales Service teams to ensure strong end-to-end execution.
• Prepare regular business reviews, sales forecasts, and performance updates for Korea management and APAC HQ.

Qualifications

• Bachelor’s degree or above in Business, Marketing, or a related field.
• Minimum 5 years of sales experience, preferably in Key Account, Retail Sales, or Channel Sales.
• Proven experience in online and/or offline retail channels.
• Direct sales experience working with retail buying or merchandising organizations is strongly preferred.
• Experience managing major retailers such as Coupang, Costco, Hi-Mart, E-Mart, or other leading retail/e-commerce accounts is highly preferred.
• Experience in home appliances, consumer electronics, or FMCG is preferred.
• Strong understanding of retail fundamentals including pricing, margin structure, promotions, sell-in/sell-out, and inventory management.
• Strong commercial negotiation, analytical, and problem-solving skills.
• Ability to work independently in a fast-growing and dynamic business environment.
• Strong communication and presentation skills with the ability to engage effectively with both external customers and internal stakeholders.
• Fluent Korean is required.
• Business-level English or Chinese is preferred.

Why Join Midea Korea?

Midea Korea is in a rapid growth and expansion stage in the Korean home appliance market. This position offers the opportunity to take direct ownership of strategic retail accounts and play an important role in building Midea’s long-term business in Korea.

We are looking for someone who wants to build the business, not simply maintain an existing account.