Key Account Specialist - HORECA

Qualification

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• 1-2 years of experience in sales, account management, business development, or customer relationship management, preferably within the HORECA/F&B industry.
• Experience handling key accounts such as hotels, restaurants, cafés, catering companies, and food-service establishments.
• Proven track record of achieving sales targets and developing long-term customer relationships.
• Strong negotiation, communication, presentation, and interpersonal skills.
• Good understanding of HORECA market trends, customer needs, and competitive products.
• Proficient in Microsoft Office and sales/CRM reporting tools.
• Willingness to conduct regular client visits and fieldwork.
• Strong organizational skills and ability to manage multiple accounts and priorities.

Job Responsibilities

• Manage and develop relationships with assigned HORECA key accounts to maximize sales and customer retention.

• Identify and pursue new business opportunities with hotels, restaurants, cafés, caterers, and other food-service establishments.

• Achieve monthly, quarterly, and annual sales targets.

• Develop account plans and sales strategies based on customer needs and business objectives.

• Conduct regular customer visits, product presentations, and business reviews.

• Prepare quotations, proposals, sales agreements, and other commercial documents.

• Negotiate pricing, promotions, payment terms, and contracts within company guidelines.

• Monitor customer orders, deliveries, inventory requirements, and payment status.

• Gather customer feedback and recommend appropriate products or solutions.

• Monitor competitors, market conditions, pricing, and emerging HORECA trends.

• Maintain accurate customer records, sales forecasts, and account reports.

• Resolve customer concerns and ensure timely follow-up on issues.

• Develop long-term partnerships with key customers to increase customer loyalty and business growth.