Key Accounts Executive

Position Summary

The Key Account Executive will be responsible for managing and growing business across Modern Trade accounts in Kozhikode and surrounding markets. The role involves driving sales, ensuring product availability, maintaining strong relationships with retail partners, executing promotions, and achieving visibility objectives for the skincare portfolio.

Key Responsibilities

Key Account Management

• Manage relationships with Modern Trade retailers and store management teams.
• Ensure smooth execution of commercial agreements and promotional activities.
• Coordinate with key accounts to maximize shelf space and in-store visibility.
• Address customer concerns and ensure high service levels.

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for assigned accounts.
• Drive primary and secondary sales growth across Modern Trade outlets.
• Identify opportunities to increase product listings and SKU penetration.
• Support new product launches and promotional campaigns.

Store Execution & Merchandising

• Ensure optimum stock availability and prevent out-of-stock situations.
• Monitor planogram compliance and shelf placement.
• Execute merchandising standards, visibility initiatives, and promotional displays.
• Track competitor activities, pricing, promotions, and market trends.

Inventory & Order Management

• Coordinate with distributors and stores for timely replenishment.
• Monitor stock movement and inventory levels across key accounts.
• Ensure efficient order processing and execution.
• Minimize stock expiry and inventory losses.

Reporting & Analysis

• Prepare regular sales and market reports.
• Track account-wise performance against targets.
• Analyze sales trends and recommend growth strategies.
• Maintain accurate records of visits, promotions, and account activities.

Eligibility Criteria

Education

• Graduate in any discipline.
• MBA/PGDM in Sales or Marketing will be an added advantage.

Experience

• 2 to 5 years of sales experience in FMCG, skincare, cosmetics, personal care, or beauty products.
• Prior experience handling Modern Trade accounts is preferred.
• Exposure to chains such as Reliance Retail, More, Spencers, Lulu, DMart, or similar organized retail outlets will be advantageous.