Key Accounts Executive

About LifeCell: Established in 2004, LifeCell International is India's top stem cell and tissue storage

bank. We harness Cell, Genes, & Tissue Sciences to offer cutting-edge healthcare solutions, such as a

97% donor match rate for stem cell transplants, rapid genomics testing for pregnancies & infants,

advanced wound care products and cellular skin science based cosmetics.

Business Division: BioBank (Health Bank).

Position: Executive Customer Relationship (ECR) / Key Account Executive (KAE).

Responsibilities:

1. Doctor & Hospital Relationship Management:

• Conduct in-person monthly meetings with all the assigned Gynaecologists (target doctor) to promptly

address feedback, deliver industry updates and strengthen partnership with best-in-class services.

• Utilise relationships with hospital staff to collaborate on raising awareness and enrolling expectant

parents (target client) for stem cell banking services.

2. Key Account Management:

• Establish corporate partnerships with existing & new hospitals specialising in women and child care

services (target hospitals) to drive business growth.

• Engage in proactive education of expectant parents through personalised counselling or elevator

pitches about the benefits of stem cell banking.

• Distribute educational materials during their hospital visit to stimulate interest and awareness.

3. Marketing Event Management:

• Execute minimum four marketing events per month to enhance brand visibility & patient engagement.

4. Customer Delight Management:

• Gather pertinent client information to initiate cold calls and facilitate professional in-person

presentations at their home, office, or hospital.

• Deliver engaging presentations to expectant parents to consistently meet specified sales targets.
• Deposit client funds in the company's bank account within specified timelines.
• Ensure timely provision of sample collection kits for clients and coordinate seamlessly with the

paramedic team during childbirth.

• Ensure clients and healthcare professionals receive excellent post-sales service to guarantee

satisfaction, retention, and referrals.

5. Market Intelligence:

• Provide actionable insights to drive strategic decisions based on industry trends and opportunities.

6. Performance Management:

• Meet responsibilities, adapt to change, and perform extra tasks assigned by superiors & the company.