Key Accounts Manager

We are looking for an experienced and result-oriented Key Accounts Manager to drive the growth of our premium FMCG portfolio across premium retail outlets, specialty stores, modern trade formats, and premium retail chains within the assigned city.

The potential candidate will responsible for identifying the right retail outlets and chains, listings, develop relationships with key decision-makers, driving product placement and visibility, and delivering business growth across the city.

The ideal candidate should have strong relationships and market knowledge within the premium retail ecosystem and be comfortable engaging with retail owners, buyers, category managers, procurement teams, and senior decision-makers of retail chains.

Key Responsibilities

1. Key Account Acquisition & Expansion

• Identify and onboard relevant premium retail outlets, specialty stores, gourmet stores, premium supermarkets, departmental stores, and retail chains.
• Develop a city-wise target list of potential key accounts based on brand fit, customer profile, location, and business potential.
• Drive new account acquisition from prospecting through commercial negotiations, listing, placement, and first order.
• Identify opportunities to expand presence within existing retail chains through additional stores, categories, and SKUs.

2. Retailer & Decision-Maker Relationships

• Build and maintain strong relationships with retail owners, buyers, category heads, procurement teams, store managers, and senior decision-makers.
• Leverage existing retailer relationships to accelerate product listings and business development.
• Understand retailer requirements, commercial expectations, category dynamics, and customer preferences.

3. Business Development & Revenue Ownership

• Negotiate pricing, margins, listing terms, promotions, visibility, and other commercial requirements in accordance to companys guidelines
• Drive secondary orders and improve sales velocity across key accounts.
• Identify necessary retail schemes to drive the tertiary sales.Role & responsibilities