Key Accounts Specialist

Key Accounts Specialist - Modern Trade
Company: Nutrafinity Corp (Topshelf) - FMCG Importer & Distributor Reports To: Key Accounts Manager / Sales Manager Employment Type: Full-time

Nutrafinity is a leading snacks and confectionery distributor in Southeast Asia, known for its nationwide reach and global sourcing capabilities. The company partners with major retailers and brands to deliver comprehensive distribution services from sourcing to shelf across both Modern Trade and General Trade channels. Their expertise spans ambient, chilled, and cold-chain logistics, category management, pricing, demand planning, and trade intelligence

The Key Accounts Specialist is responsible for managing ang growing sales within Modern Trade accounts, including Supermarkets, Convenience Stores, and Local Key Accounts. The role focuses on developing strong customer relationships, executing sales plans, ensuring product availability, and achieving sales targets. This position is ideal for candidates with at least one (1) year of sales experience, although fresh graduates with strong communication and analytical skills are encourage to apply.

Responsibilities:

Account management:

·       Build and maintain strong business relationships with assigned Modern Trade accounts.

·       Regularly visit customers to ensure product availability, visibility, and compliance with agreed merchandising standards.

·       Coordinate with buyers, store managers, and category managers to secure listings and promotional opportunities.

·       Address customer concern and provide timely solutions to strengthen partnerships.

Sales & Business Development

·       Achieve monthly, quarterly, and annual sales targets.

·       Identify opportunities to increase sales, distribution, and market share within assigned accounts.

·       Execute sales programs, product launches, and promotional activities.

·       Monitor competitors’ activities, pricing, and market trends and provide market feedback.

Order & Inventory Management

·       Monitor stock levels and coordinate replenishment to avoid out-of-stock situations.

·       Prepare sales forecasts and support demand planning activities.

·       Work closely with supply chain and logistics teams to ensure timely delivery of product.

Reporting & Analysis

·       Prepare regular sales reports and account performance reviews.

·       Analyze sales data, customer trends, and promotional effectiveness.

·       Maintain accurate records of customer interactions, agreements, and accounts activities.

Cross-Functional Collaboration

·       Collaborate with Marketing, Trade Marketing, Finance, and Operations teams to execute customer programs.

·       Support collection and reconciliation of customer accounts when required.

·       Participate in business reviews and account planning sessions.

Qualifications:

·       At least 1 year of sales experience, preferably in FMCG, distribution, retailor consumer products sales.

·       Fresh graduates with strong potential, excellent communication skills, and a willingness to learn are welcome to apply.

·       Strong interpersonal and negotiation skills.

·       Good analytical and problem-solving abilities.

·       Proficient in Microsoft Excel, Word, and PowerPoint.

·       Ability to work independently and manage multiple accounts.