KFC EC Asst. Manager

Position Summary:

In charge of growing KFC In Store Digital Sales (Kiosk/BYOD), PK APP e-Voucher sales and deliver EC related projects. The key KPI: Digital sales, PK e-Voucher selling and redemption sales, EC projects delivery.

【Strategy and Sales】

* Execute KFC in-store digital sales (Kiosk/BYOD) strategy to meet the annual objectives.

* Enhance in-store digital ordering and humanization experiences, ensuring a smooth, intuitive user experience that aligns with customer preferences/needs.

* Grow Ticket Average and CVR rate thru UIUX improvement and add-on project by working with MKT / UX planner/ DTS team.

* Drive growth in PK e-Voucher sales and redemption through strategic planning, owned channel communication, and performance measurement via ROAS/ROI to increase market penetration

* Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.

* Work with data team for deeper analysis for better sales improvement

* Learn/apply new practices and tools from the market to get digital experience

【Project management and Communication】

* Lead/Implement the assigned Digital projects by co-operate with cross-functional teams thru effective communication/coordination.

* Uplift efficiency on ways of working and build SOP for new task if needed.

【Administration】

* Regular basis reporting incl performance review and project updates.

* Day-to-day KIOSK / BYOD / PK e-voucher on-and-off shelf management by co-work with OP / MKT / DTS team.

Requirements:

1. Minimum education requirement

* Bachelor/Master degree

2. Relevant experience and minimum years required

* A minimum of 5 years relevant experience

* Expertise in EC fields, EC platform related experience

* Experience in launching digital initiatives, project management, and a keen interest in marketing and technology is preferred

* Experience in managing digital/customer journey-related initiatives is preferred

3. Basic skills requirements/Competence Requirements

* Must have - GA4, PowerBI

* Ability to execute EC campaigns to drive quality traffic and TA

* Self-motivated with the energy and ability to take initiative on relevant issues

* Demonstrated ability to effectively communicate at all levels of the organization and to complete objectives utilizing the commitment and cooperation of others.

* Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well.

* Growth mindset and open-minded for new tools, new platform or net format to grow sales.

* Good English verbal and written skills