KH_Marketing Executive

• Build up market leading, quality brand image as brand custodian.
• Understand market trends and customer needs.
• Ensure compliance to corporate guidelines
• Ensure adherence to regional and corporate guidelines for marketing activities to be deployed and adopted in the country
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Managing online brand and product campaigns to raise brand awareness.
• Control the advertising, publicity & promotion budget. Formulate creative and media agency briefs.
• Plan & implement the public relations strategy to ensure DHL is acknowledged by customers, the media, opinion formers and government as the industry leader.
• Assist in planning, implementing and controlling all advertising activities including TV, press, magazine, outdoor, yellow page directory, poster, and other media.
• Propose suitable advertising media and promotional ideas for all marketing campaigns, ensure implementation if accepted.
• Assist in preparing annual A & P budget, campaign budget, sponsorship items and events.
• Assist in launching customers’ event, organizing event for staffs, purchasing of corporate gifts, printing materials (Name Card & Poster etc.), organizing sales and retail campaign.
• Source, purchase, distribute gift items and control inventory.
• Organize and implement internal and external promotional strategies to support product and service developments and contribute to financial targets.
• Develop, maintain and update corporate, sales and POS materials to ensure they are customer-friendly and informative.
• Administer incentive programs such as staff awards, loyalty points, sales lead, etc.
• Any other Marketing-related duties and tasks assigned by the National Sales Manager.

Job Requirement:

• Bachelor Degree in Marketing, Business Administration or equivalent is required.
• Fluent in Speaking/Reading/Writing English is required.
• Good Computer Skills: MS Word, Excel, Power Point, Internet Email.
• Possess strong leadership skill, time management skill, planning and organizing skills.
• Statistical analysis and Result oriented
• Ability to work under pressure
• Knowledge of Photoshop / Illustrator is an advantage
• 1 or 2 years’ experience in a related capacity.