KOC/KOL Affiliate Booking Specialist (Performance)

Position: KOC/KOL Affiliate Booking Specialist (Performance)
Brand: Riviera Suisse
Market: Thailand
Department: Performance
Reports to: Head of Marketing

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I. POSITION OBJECTIVES

1. Be responsible for sourcing, booking, and managing Affiliate KOLs/KOCs to drive order conversion and real revenue growth for RS in the Thailand market.
2. Build and develop a network of high-performing KOC/KOL partners while optimizing booking costs.

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II. MAIN RESPONSIBILITIES

1. Affiliate KOC/KOL Booking – Driving Order Conversion (50%)

• Research, source, and select KOCs/KOLs with strong sales conversion potential on TikTok Shop Thailand.

• Evaluate KOCs/KOLs based on:

  • Whether the product category they promote as affiliates matches the brand’s product segment.
  • The quality of their follower base and whether it matches the target customer profile.
  • Actual conversion performance, including CVR, GMV, and monthly generated orders.
  • Content style suitability for cosmetics, such as reviews, lifestyle content, comparison content, analysis content, etc.

• Proactively contact, negotiate, and finalize collaborations, including:

  • Commission mechanism.
  • Usage rights such as assets, gencode/video usage code, etc.
  • Posting timeline and minimum performance commitments.

• Coordinate with the Performance team to:

  • Provide product briefs, USPs, and key selling points.
  • Support KOCs/KOLs in optimizing content for sales conversion.
  • Track progress and ensure tracking links/codes work correctly.

• Monitor and evaluate performance:

  • GMV, orders, and revenue generated by each KOC/KOL.
  • CVR, ROAS, and cost per acquisition/order (CPA).
  • Identify high-performing KOCs/KOLs for re-booking and long-term investment.

2. Affiliate Network Management & Development (25%)

• Build a stable and high-quality pool of Affiliate KOCs/KOLs in the Thailand market.

• Maintain long-term relationships with high-performing partners through:

  • Tier-based commission incentive programs.
  • Regular product seeding.
  • Priority updates on new products and major sales campaigns.

• Support new KOCs/KOLs during onboarding:

  • Guide them on how to use affiliate links/codes.
  • Provide product materials, briefs, and image/video assets.

• Develop additional potential affiliate channels, such as review groups, Thai beauty communities, micro-KOCs, etc.

3. Sales Campaign & Livestream Coordination (15%)

• Work with KOCs/KOLs to implement campaigns such as:

  • Direct selling livestreams on TikTok Shop / Shopee.
  • Flash sales and seasonal campaigns.

• Coordinate with the team to prepare:

  • Sales scripts and key product USP highlights.
  • Vouchers and exclusive discount codes for each KOC/KOL.
  • Accurate tracking links for each campaign.

4. Reporting & Performance Analysis (10%)

• Prepare regular reports on a weekly, monthly, and quarterly basis, including:

  • Number of active KOCs/KOLs in the network.
  • Total GMV, revenue, and generated orders.
  • Booking cost and commission vs. revenue (ROAS).

• Analyze:

  • High-performing and low-performing KOCs/KOLs.
  • Content formats with strong conversion rates.
  • Insights into Thai consumer purchasing behavior.

• Propose:

  • Potential KOCs/KOLs for further investment.
  • Optimization of commission structure and collaboration models.

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III. CANDIDATE REQUIREMENTS

• Experience in Affiliate KOC/KOL booking or Performance Marketing, preferably in the following industries:

  • Cosmetics / Cosmeceuticals.
  • Fashion / Lifestyle / Beauty / Fragrance.

• Good understanding of:

  • Affiliate Marketing models:

    • CPS: Payment based on actual generated orders.
    • CPA: Payment when viewers complete a specific action, such as filling out a form, requesting consultation, etc.
    • Hybrid: A combination of the two models above.

  • TikTok Shop and Shopee Affiliate ecosystems in Thailand.

  • Performance metrics such as GMV, CVR, ROAS, CPA, and CTR.

• Skills:

  • Strong communication and negotiation skills, especially with KOCs/KOLs and agencies.
  • Ability to analyze data and evaluate performance based on real results.
  • Proactive, independent, and goal-oriented, with a clear focus on revenue targets.

• Preferred qualifications:

  • At least 1 year of experience in a similar position in the Thailand market.
  • Existing network of Affiliate KOCs/KOLs in Thailand is a strong advantage.

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IV. Key Qualities to Fit Riviera Suisse’s Culture

• Passion for technology and willingness to optimize tools and workflows.
• Strong sense of responsibility and commitment to both personal and company goals.
• Continuous learning mindset to improve personal value and contribute to business growth.
• Flexible and able to adapt quickly to market changes.

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V. Benefits

1. Competitive salary and rewards: Income from THB 25,000 – 35,000 including base salary, KPI bonus, and sales commission. Salary review every 6 months.
2. Full benefits: Social insurance, annual leave in accordance with labor law, union benefits, and 40% internal purchase voucher.
3. Working environment: Monday to Friday working schedule, open and straightforward culture, company trips, and internal engagement activities.